FAE BEAUTY
Website:
faebeauty.in
Job details:
About FAE Beauty
FAE Beauty (Free And Equal) is a new-age, inclusive beauty brand built for Indian skin tones, lifestyles, and voices. As a digital-first D2C company, we’re redefining beauty with shade diversity, innovative formulations, honest, authentic communication.
Job Overview
The D2C Growth Manager will be responsible for complete P&L ownership. You will be responsible for driving customer acquisition, revenue growth, and performance optimisation across all direct-to-consumer channels. The role focuses on managing performance marketing through agency, campaign execution, and continuous experimentation to improve conversion and retention.
Key Responsibilities:
1. D2C Revenue Growth
● Own revenue targets for D2C channels including website and performance-driven acquisition platforms
● Plan and execute growth strategies to improve traffic, conversion rate, and repeat purchase metrics
● Monitor daily, weekly, and monthly sales performance and take corrective actions where required
2. Performance Marketing Management
● Manage paid acquisition channels such as Meta, Google, and other performance platforms
● Track campaign performance, optimize ROAS, CAC, and conversion metrics
● Work closely with creative and brand teams to ensure campaign creatives align with performance goals
3. Funnel and Conversion Optimization
● Analyze website funnel performance including landing pages, checkout, and subscription journeys
● Identify drop-off points and implement A/B testing initiatives to improve conversions
● Coordinate with tech, product, and design teams for implementation of growth experiments
4. Data Tracking and Reporting
● Maintain dashboards for traffic, revenue, CAC, LTV, and campaign performance
● Generate periodic performance reports and present insights to leadership
● Use analytics tools to identify growth opportunities and improvement areas
5. Cross-Functional Coordination
● Collaborate with brand, operations, and supply teams to align growth campaigns with inventory and business priorities
● Ensure smooth execution of promotional campaigns, launches, and seasonal growth initiatives
Qualifications and Experience:
● Strong understanding of D2C business metrics such as CAC, LTV, ROAS, conversion rate
● Hands-on experience with performance marketing platforms (Meta Ads, Google Ads)
● Analytical mindset with strong data interpretation skills
● Ability to plan, execute, and optimize growth experiments
● Strong ownership and execution capability
● Atleast 3-5 years of experience in D2C growth, performance marketing roles
● Experience working in consumer brands
● Bachelor’s degree in marketing, business, or related field
Click on Apply to know more.