Website:
paytmpayments.com
Job details:
Role description
About Paytm:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology
About Team:
DevicesTech is a strategic and critical center of technology within the Paytm payments vertical that builds scalable payment solutions to offer a secure & seamless payment experience to millions of users with devices ranging from the versatile flagship devices - All-in-One POS and Soundbox to the small yet powerful - Linux POS. The EDC machines accept all payment methods(All debit and credit cards, Paytm wallet, net-banking, All UPI apps) using our range of Paytm devices. The IoT devices support innovative payment workflows to prevent frauds and increase overall engagement of the merchants and consumers.
Millions of devices are deployed in the country from large store chains to smaller merchants with an aggressive market focus accomplishing very fast growth. This scale is made possible with the underlying core technology platform built by the Devices Tech team that is scalable with robust security and a highly accurate transactional system with safe money movement. The Devices Tech builds and owns a mix blend of EDC and IoT(Internet of Things) middleware services powered by several Java microservices, mix of Sql and NoSql databases, distributed architecture on cloud with many AWS managed and self manages tools and services, and inhouse devices SDKs built by our Android and Embedded System team.
About Role :
The Growth Lead– EDC (Electronic Data Capture) & QR will be responsible for driving merchant acquisition, activation, engagement, and transaction growth across Paytm’s offline payment ecosystem. This includes scaling Paytm QR deployments and Paytm Soundbox/POS (EDC) machines among merchants.
Key Responsibilities
1. GMV Growth Strategy & Execution
Develop and own the overarching strategy, targets, and execution roadmap for EDC GMV growth in the offline payments segment.
Lead initiatives to increase both transaction frequency and average transaction value on EDC terminals.
Collaborate closely with Sales, Product, and Marketing teams to design and roll out new offers, pricing models, and features that accelerate GMV.
2. Usage and Retention Leadership
Define and track core metrics for merchant activation, usage rate, and GMV retention.
Design and implement targeted campaigns, loyalty programs, and communication strategies to boost active merchant base and minimize churn.
Establish Early Warning Systems for merchants showing signs of reduced activity and deploy immediate intervention strategies.
3. Data-Driven Merchant Cohorting & Actionable Insights
Spearhead advanced data analysis to create nuanced merchant segmentation and cohorting based on key dimensions:
Acquisition Channel, Location/Geography, Business Category.
Initial GMV/Activation metrics, Transaction Behavior (frequency, value, ticket size).
Risk and Profitability profiles.
Identify critical levers and friction points for each cohort (e.g., low-activity segment, high-value-but-churning segment).
Define clear, measurable actions for each identified cohort, which may include specific sales interventions, personalized product upsells, targeted training, or service level adjustments.
4. Merchant Experience (MX) Monitoring and Influence
Own the feedback loop from the merchant base to the Product and Operations teams.
Monitor Merchant Experience (MX) metrics related to EDC usage, including terminal uptime, settlement speed, and overall service quality.
Deep dive into Helpdesk and support data (tickets, resolution time, satisfaction scores) to identify systemic product or process failures impacting GMV.
Translate helpdesk insights and product feedback into clear, prioritized product roadmap requirements and operational process improvements.
Superpowers/ Skills that will help you succeed in this role:
Experience: 10+ years of overall experience, with at least 4+ years in a senior leadership role (AVP/GM or equivalent) focusing on GMV growth, revenue, or business P&L in the Payments, FinTech, or eCommerce industry, specifically with Offline or Point-of-Sale (POS) products like EDC.
Domain Expertise: Strong understanding of the offline payments ecosystem, merchant acquiring, and value-added services on POS/EDC.
Analytical Skills: Exceptional proficiency in SQL, advanced Excel, or BI tools for complex data manipulation, cohort analysis, and deriving actionable commercial insights.
Leadership: Proven ability to manage large, cross-functional teams (Sales, Data Analytics, Product) and influence stakeholders at all levels.
Education: Bachelor's degree in Business, Finance, Engineering, or a related quantitative field. MBA is a plus.
Performance Metrics (Key Performance Indicators)
Offline EDC GMV: Achievement of monthly, quarterly, and annual GMV targets.
GMV Retention: M3 and M6 GMV retention rate for new and existing merchant cohorts.
Active Merchant Base: Growth in the number of merchants transacting X times/value per month.
Cohort Health: Time-to-activation and growth of key strategic merchant cohorts.
Merchant Satisfaction (MX): Improvement in Helpdesk/Support Net Promoter Score (NPS) and reduction in EDC-related complaint volume.
Why join us?
A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager
Compensation:
If you are the right fit, we believe in creating wealth for you
With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosystem, we
are in a unique position to democratize credit for deserving consumers & merchants – and we are
committed to it.
India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
Click on Apply to know more.