FruitBowl Digital
Website:
fruitbowldigital.com
Job details:
Growth Marketing Lead
Location: Mumbai
Type: Full-time, Core Team
We’re looking for a Growth Marketing Lead who thinks in economics, executes like a performance marketer, and moves like a revenue architect.
You’ll own the growth engine end-to-end - Google Ads, LinkedIn Ads, acquisition funnels, cost-per-lead models, retention metrics, and media plans that drive results.
You’ll Thrive Here If
- You know your numbers and your narratives - business logic meets ad copy.
- You’ve planned media budgets not just by CPMs - but by conversion economics.
- You’ve scaled campaigns on LinkedIn, Google, and app channels - not just tinkered with them.
- You can call bluff on vanity metrics
- You’re hungry to build, not just manage.
- You see SEO not just as keywords, but as compounding discovery.
- You can work lean, fast, and solo - but still think big.
What You’ll Actually Do
- B2B demand generation and pipeline-building at the top. App acquisition and retention next. E-commerce performance marketing rounds it out.
- Architect and run media plans that move the needle - across paid search, paid social (LinkedIn first), app marketing, and email.
- Work backwards from a $50K/month revenue goal to define how much to spend, where, and why.
- Beyond CACs and dashboards - can you spot the signals that shape perception, build pipeline, and drive lasting value?
- Get deep into cost-per-acquisition, cost-per-download, cost-per-registration, and cost-per-retention. And continuously optimize and iterate.
- Build sharp dashboards, know your ROAS, know your LTVs, know your drop-off rates.
- Bonus points if they have an understanding of notification & retention strategy that keeps users coming back
- You’ll have a lean setup - with you creating the first version of our internal growth playbook and hiring a junior to eventually help us scale
- Scale organic growth - from content-to-growth analysis to turning minimal media into real traction on social platforms.
The First 100 Days
Day 0–30: Pipeline First. Fast
- Build a client acquisition model: reverse-map how many leads we need at each funnel stage to hit the monthly revenue target
- Define ICP (Ideal Client Profile) for our agency and get debriefed on the apps for which we need to run the ads
- Set up high-conversion landing pages or lead magnets - fast and sharp.
- Launch LinkedIn Ads and Google Ads targeting ICPs by role, company type, and industry intent.
- Objective: Secure 10–15 active leads in the pipeline, which the business team will convert, aiming to convert 3–4 within the first 45 days.
Day 31- 60: Test & Tighten
- Optimize campaigns by CPL and conversion quality
- Build MOFU assets and retargeting flows to push leads through the funnel
- Start early-stage testing for app install and retention strategy
- Lock in 5–7 consistent clients and build forward visibility
Day 61–90: When Playbook becomes a system
- Formalize weekly performance dashboards - CAC, CPL, ROAS, revenue-per-client.
- Start building a Growth OS: channel strategy doc, funnel archetypes, landing page libraries, notification frameworks.
- Train your junior and plan Q2 with forecasted revenue goals
Skills: linkedin,seo,growth capital,revenue,dashboards
Click on Apply to know more.