Website:
drinkshift.in
Job details:
Location: Gurgaon
Type: Full-time
About Shift
Shift is building India's next-generation beverage brand—one that proves you don't have to choose between great taste and better ingredients. We're creating guilt-free sodas that fit seamlessly into modern lifestyles, and we're looking for someone who wants to help build a category-defining consumer brand from the ground up.
What You'll Do
- Own customer acquisition across digital and offline channels.
- Run rapid growth experiments across Meta, Google, Amazon, influencer marketing, WhatsApp, referrals, communities, and partnerships.
- Identify scalable growth loops and new acquisition opportunities.
- Work closely with founders on campaigns, product launches, and GTM strategies.
- Analyze data, CAC, ROAS, retention, and conversion metrics to optimize performance.
- Collaborate with creators, brands, and communities to drive awareness and sales.
- Build and execute creative campaigns that people actually want to share.
What We're Looking For
- Experience in growth, performance marketing, D2C, consumer startups, or founder's office roles.
- Strong analytical thinking with an experimental mindset.
- Comfortable working across paid, organic, and partnership channels.
- Someone who moves fast, takes ownership, and enjoys solving ambiguous problems.
- Bonus if you've worked with an FMCG, food & beverage, or D2C brand.
Why Join Shift?
- Work directly with the founders.
- Build a brand from an early stage and have a real impact.
- Experiment freely and own your ideas from day one.
- Competitive salary with performance-linked incentives and the opportunity to grow as the company scales.
- If building one of India's most loved beverage brands sounds exciting, we'd love to hear from you.
Click on Apply to know more.