Website:
nasugroup.com
Job details:
Location: Remote
You'll be our first marketing hire — and you won't just "do marketing." You'll own the entire top of funnel: brand positioning, content, SEO, paid ads, AND outbound pipeline generation.
Key Responsibilities
- Demand Generation & Outbound
- Build and run cold outreach campaigns (email + LinkedIn) targeting CISOs, CTOs, VP Engineering, and Security Leads
- Identify buying signals — companies with upcoming compliance deadlines (SOC 2, ISO 27001), recent funding rounds, job postings for pentesters, or security incidents in the news
- Own the pipeline number: prospect to outreach to qualified meeting booked. You ARE the SDR + marketer in one
- Run targeted LinkedIn and Google Ads campaigns aimed at API-heavy companies, fintech, healthtech, and SaaS companies approaching audits.
Content & Brand
- Create educational content that positions APX as the authority — "Why AI finds what scanners miss," OWASP Top 10 breakdowns, comparison guides (manual pentesting vs. Cipher), and customer proof points
- Write cold email sequences, LinkedIn posts, blog articles, and landing pages that convert technical buyers
- Build pitch decks, one-pagers, case studies, and ROI calculators that arm the founding team to close deals
SEO & Organic
Own organic search for high-intent keywords: "automated penetration testing," "API security testing," "OWASP compliance testing," "AI pentesting"
Rank pages, not just write them — you understand technical SEO fundamentals
Partnerships & Community
Identify and build relationships with compliance consultants, audit firms, and DevSecOps agencies who can refer clients needing pentesting
Represent APX at security meetups, webinars, and conferences in the Indian cybersecurity community
Seed conversations in relevant communities (LinkedIn groups, security Slack channels, Reddit)
What We're Looking For
- 5 years in growth, demand gen, or product marketing at a B2B SaaS company (cybersecurity, DevSecOps, or developer tools strongly preferred)
- Comfortable doing outbound yourself — writing sequences, sending cold emails, following up on LinkedIn. You're not managing a team of SDRs; you're building the playbook from scratch
- Technically curious — you don't need to be a pentester, but you need to understand what BOLA, IDOR, and SSRF mean and why a CISO cares about them
- Data-driven experimenter — experience with HubSpot, Apollo, Lemlist, or similar for outreach automation and campaign tracking
- SEO fundamentals — you've ranked pages before, not just published them
- Exceptional English — verbal and written — for a global-standard product
- Bonus: Existing network in the Indian BFSI, fintech, or healthtech security buyer community
Selection Process
As part of the assessment, candidates will undergo a scenario-based/situational screening round to evaluate problem-solving, technical approach, and real-world application of skills.
Why Join Us?
- Opportunity to work on cutting-edge AI and security products.
- High-impact role with strong ownership and growth potential.
- Collaborative and fast-paced engineering environment.
Click on Apply to know more.