CoinedOne
Website:
superr.app
Job details:
Growth Associate — Founder's Office
Location: Remote Experience: Minimum 2 years (real ad spend ownership)
Compensation: INR 40,000 – 60,000 / month
Start: Immediate
We're not hiring a media buyer who duplicates ad sets and watches CPMs drift.
We're an AI-native company. Growth here means understanding that Meta is a creative testing engine first and a targeting engine a distant second — that Advantage+ has eaten manual audiences, that iOS killed granular tracking five years ago and most agencies still haven't caught up, and that the buyer who ships 30 sharp creatives a month with real hooks will eat the buyer who duplicates a single CBO for the fourth time.
You'll work directly inside the Founder's Office on paid acquisition — Meta-first, with serious skin in Google, LinkedIn, and the AI answer layer that's quietly siphoning intent away from Google Search.
You'll own real numbers. You'll move fast. And you'll use AI not as a toy but as infrastructure.
What You'll Actually DoMeta Ads — Run the Primary Engine
This is the core of the role. Roughly 60% of your week lives here.
- Own end-to-end Meta Ads operations across Facebook and Instagram: account structure, Advantage+ Sales Campaigns (ASC) vs. manual logic, placement strategy, geo-stacking for UAE / GCC audiences, budget pacing
- Run lead-gen at scale — Instant Forms, Click-to-WhatsApp (we route to YCloud and downstream chatbots), and conversion-to-landing-page funnels. You'll know when to use which, and why
- Build creative test calendars that ship 20–40 creatives per month: static, UGC-style, founder-led video, motion graphics. You don't need to design them yourself — you brief them in a way a designer or AI tool can execute in under 24 hours
- Pixel + Conversions API: setup, debugging, Event Match Quality, deduplication, server-side events. You won't be told to "fix attribution" by someone else — you'll diagnose it yourself
- Run structured creative testing frameworks (3-2-2, iCEE, or your own). Not "let's boost what worked last week." Kill losers in days. Scale winners with manual budget guardrails, not blind ASC trust
- Audience strategy that works in 2026: broad with Advantage+, lookalikes off seeded customer data, retargeting laddered by funnel stage. You know when interest targeting still earns its place and when it doesn't
- Write ad copy that converts in financial services, real estate, and fintech contexts — hooks that pass the thumb in 1.5 seconds, body copy that compresses offer + objection + CTA into 40 words
- Own CAC and ROAS targets per campaign objective. Report what's working and — more importantly — kill what isn't, fast
Other Paid Channels — Round Out the Stack
- Google Ads: Search on high-intent terms, P-Max where it earns its keep, YouTube for retargeting and brand. Fluent, even if 70% of your spend lives on Meta
- LinkedIn Ads for B2B plays — Sponsored Content, Lead Gen Forms, Conversation Ads. Used surgically, not as a default
- Landing page conversion work: build, test, iterate against real CVR goals. Unbounce / Framer / internal stacks — whatever ships fastest
SEO & AEO — Compounding Channel, Owned in Parallel
Paid is your day job. Organic is your moat.
- Own keyword strategy at a working level: clustering, intent mapping, content briefs writers can execute against
- Track AI visibility — Search Atlas, Otterly, SE Ranking — and build content that gets cited by ChatGPT, Perplexity, Claude, and Google AI Overviews. AI-cited content drives meaningfully more direct traffic than ranking third on Google
- Implement structured data correctly: FAQPage nested in Article schema, JSON-LD, named authorship, freshness signals
- Manage the content refresh cadence — AI citations decay in roughly a quarter without updates
- Run Ahrefs / SEMrush like an operator: keyword gap analysis, backlink audits, competitor content dissection. We don't expect you to write 4,000-word pieces — we expect you to direct the system that does
Growth Experimentation — Find What Nobody's Running Yet
- Identify undersaturated acquisition channels and build the test case to justify spend against them
- Operate the AI-native growth stack fluently: Clay for enrichment, Apollo for B2B prospecting, n8n / Gumloop for agentic workflows, Zapier for the boring glue
- Use Perplexity, ChatGPT, and Claude as daily infrastructure for research, competitive intel, copy iteration, audience hypothesis testing
- Document experiments. The team should be able to read what you ran, why, what happened, and what to do next — without you in the room
The Stack You'll Work In
You should already know most of this. If you're learning it from scratch, this isn't the right role yet.
Meta & Paid: Meta Ads Manager (Advantage+, ASC, Instant Forms, CAPI), Google Ads, LinkedIn Campaign Manager, TikTok Ads (situational) Tracking & Attribution: Meta Pixel + CAPI, Google Tag Manager, GA4, server-side event setup Creative & LP: Figma briefs, Canva for fast iterations, Unbounce / Framer / Webflow for landing pages, Motion / AdCreative.ai for variant generation SEO & AEO: Ahrefs, SEMrush, Surfer SEO, Screaming Frog, Search Atlas, SE Ranking, Otterly AI, Google Search Console AI Research & Content: Perplexity Pro, ChatGPT, Claude, Gemini Outreach & Prospecting: Clay, Apollo, Instantly, Hunter.io Automation: n8n, Gumloop, Zapier, Make Analytics & UX: GA4, Looker Studio, Hotjar, Microsoft Clarity Docs & Ops: Notion AI, Linear, Loom
Who You Are
You've run real ad accounts for at least 2 years in a real environment — startup, agency, or in-house at a product company. You've owned a metric with a number attached: CAC, ROAS, CPL, lead-to-customer rate. You've watched a campaign tank, diagnosed the actual cause (it wasn't the audience — it was the creative), and fixed it.
Specifically:
- 2+ years actively managing Meta Ads with monthly spend you can talk about by number. Not internships. Not "I supported the team running ads."
- You've spent serious money at some point and know what it feels like when CPMs spike and the lever isn't where you thought it was
- You understand creative-as-targeting in 2026 — that hook variation and angle testing now matter more than interest stacks
- You've debugged a Conversions API setup, or you know enough to learn it in a weekend
- You can write a hook, a body, and a CTA that gets clicked — financial products, real estate, or B2B context preferred
- Working SEO / AEO fluency: you've used Ahrefs or SEMrush for real work, not for the screenshots
- You use AI tools daily — for copy variants, audience hypotheses, competitive analysis, briefs, ad ops automation
- You ask uncomfortable questions: "What's our real CAC here?" "Is this lead worth what we're paying?" "Why are we still running this ad set?"
This Role Is NOT for You If
- You think Meta Ads in 2026 means picking interests and turning Advantage+ off because "broad doesn't work for us"
- You've never been on the hook for a budget burning with nothing to show for it
- Your creative testing is "let me boost the post that did well last week"
- You report on impressions, reach, and frequency and call it growth
- You need a structured program with weekly check-ins, a defined scope, and a playbook handed to you
- You're not already using AI tools every day in your actual work
What You'll Get
- Direct access to founders — your campaigns get debated, killed, scaled, and re-briefed in the same week
- Full channel ownership, not execution of someone else's plan
- An environment where a campaign can go live in 48 hours from concept
- Work at the edge of what paid acquisition looks like in an AI-native company operating in the GCC — the playbook is being written in real time, which is exactly the point
How to Apply
Don't send a generic CV. Send a portfolio that proves it.
We want to see:
- One Meta Ads campaign you owned — objective, monthly spend, audience strategy, creative approach, what worked, what didn't, what you'd do differently
- A screenshot or breakdown from Ads Manager (anonymize the brand if you need to). Numbers without context are noise; we want the story behind them
- A piece of ad copy or a landing page you wrote that converted — link or screenshot
- Optional, but lifts your application significantly: a CAPI implementation you ran, a creative testing framework you built, an AI workflow you stitched together for ad ops
If you can't point to something real, this probably isn't the right fit yet. If you can, we want to talk fast.
Click on Apply to know more.