Group Product ManagerZydus Groupfull-timeRequired skillsmarketing plansAbout the role Zydus Group Website: zyduslife.com Job details: KEY RESULT AREAS:To handle various brands in the same product portfolioTo achieve market share objectives of the brandsTo enhance prescription base and prescriber baseTo develop marketing plansTo identify introduce new products to increase sales and profitabilityTo formulate trade offers and incentives to achieve budgeted salesTo monitor product wise contribution and pricing to maximize profits of the divisionTo devise timely promotional inputs for field personnel and trade to create awarenessFieldwork to gather Information about the market and CompetitorsTo maintain A:S ratio for key brandsKOL development and engagement program within prescribed budgetBudgeting and allocation of resources. Brand review – primary, secondary analysis, ORG & CMARC analysis, course correctionAligning strategies to divisional business plan for medium and long termIdentifying and evaluating entry barriers for existing and new productsEnhancing In-clinic effectivenessCustomer connect and customer data baseTraining and Development of field forceCoordinate amongst various CFTs for miscellaneous issues resolution and strategy implementation Click on Apply to know more. This page is fully interactive when JavaScript is enabled. Please enable JavaScript to apply or browse related roles.