Website:
electric-buy.com
Job details:
Company Description ELECTRICBUY, founded in 2021 in Kerala, India, is a specialized platform for sourcing electrical, mechanical, and solar products and services. Through a user-friendly e-commerce website, mobile app, and an advanced Experience Centre, the company delivers end-to-end solutions from product selection to delivery and installation. ELECTRICBUY is supported by a highly experienced team that focuses on innovative technology and cost-effective solutions for customers across different markets. The business operates through three divisions: Electricbuy Solar Installation, Electricbuy Trading Division, and Electricbuy Arabia, each dedicated to specific regional and product needs. Together, these divisions enable ELECTRICBUY to serve customers in India and Saudi Arabia with integrated products, services, and digital workflows.
Role Description The Group Marketing Manager role is a full-time, on-site position based in Kozhikode. The role is responsible for developing and executing marketing strategies for all ELECTRICBUY divisions, including Solar Installation, Trading, and Arabia, to drive brand awareness, customer acquisition, and revenue growth. Daily tasks include planning and managing integrated marketing campaigns, overseeing digital and offline marketing activities, coordinating with sales and operations teams, and ensuring consistent brand messaging across platforms. The role involves tracking and analyzing marketing performance, managing budgets, and preparing regular reports for leadership. The Group Marketing Manager will also lead and mentor a marketing team, collaborate with external agencies and partners, and contribute to market research and competitive analysis to support strategic decision-making.
Qualifications
- Candidates should possess strong marketing strategy and planning skills, including experience in brand positioning, campaign development, and go-to-market initiatives.
- Candidates should possess digital marketing capabilities, such as social media marketing, SEO/SEM, email marketing, and performance analytics.
- Candidates should possess skills in content development and communication, including copywriting, editing, and creation of marketing collateral and presentations.
- Candidates should possess data-driven decision-making skills, including proficiency with marketing analytics tools, reporting, and KPI tracking.
- Candidates should possess leadership and team management abilities, including mentoring, cross-functional collaboration, and stakeholder communication.
- Relevant qualifications such as a bachelor’s degree in Marketing, Business, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
- Prior experience in e-commerce, technology, or industrial sectors (electrical, mechanical, solar) and managing multi-division or multi-region marketing is highly beneficial.
- Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.
- Proficiency in English; familiarity with regional languages and local markets in Kerala and the Middle East is an advantage.
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