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Job details:
Job Title: Group Head - Copy (Individual Contributor)
Location: Goregaon East, Mumbai
Experience: 7-10+ Years
CTC: ₹12-16 LPA (Negotiable)
Working Days: 5 Days (On-site)
Joining: Immediate / Short Notice Preferred
About The Role
We are looking for a highly creative and strategic Group Head - Copy to develop compelling brand communication and digital-first campaigns. This is an Individual Contributor role responsible for ideating, writing, and delivering impactful copy across multiple digital platforms while collaborating with cross-functional creative teams.
Key Responsibilities
Creative Strategy & Copywriting
- Conceptualize and develop creative ideas for digital and integrated marketing campaigns.
- Write engaging copy for social media, websites, landing pages, digital films, performance marketing, CRM, email campaigns, blogs, and other digital assets.
- Create brand narratives, campaign messaging, taglines, scripts, and both long-form and short-form content.
- Ensure all communication aligns with brand guidelines, campaign objectives, and business goals.
Campaign Development
- Collaborate with Creative Directors, Designers, Strategists, and Client Servicing teams to deliver high-impact campaigns.
- Present creative concepts and campaign rationale to internal stakeholders and clients.
- Review and refine content to maintain quality, consistency, and creativity.
- Manage multiple brands and deliver projects within tight deadlines.
Innovation & Brand Storytelling
- Stay updated on digital trends, consumer behaviour, and content best practices.
- Bring innovative ideas and fresh creative thinking to every campaign.
- Develop content strategies that enhance brand engagement and business growth.
Desired Candidate Profile
Educational Qualification
- Bachelor's Degree in Mass Communication, Advertising, Journalism, English, Marketing, or a related field.
Experience
- 7-10+ years of experience in Copywriting within a Digital Advertising, Creative, or Integrated Marketing Agency.
- Proven experience creating digital campaigns across multiple brands and industries.
Required Skills
- Exceptional copywriting and storytelling skills.
- Strong conceptual thinking and creative ideation abilities.
- Expertise in digital communication, social media, and integrated campaigns.
- Excellent command of written English with impeccable grammar.
- Ability to independently manage projects from concept to execution.
- Strong presentation, collaboration, and stakeholder management skills.
- Ability to work in a fast-paced, deadline-driven environment.
What We Are Looking For
- A highly creative and strategic copywriter with a passion for brand storytelling.
- Someone capable of transforming business objectives into compelling creative communication.
- A self-driven professional who can independently lead creative ideation and execution.
- An individual with a strong portfolio showcasing impactful and award-worthy digital campaigns.
Click on Apply to know more.