About the role
Role Overview: The Channel Manager will develop, manage, and expand the partner network across the designated regions. This role focuses on executing partner programs, driving revenue growth, and fostering long-term, successful relationships. The Manager will collaborate closely with partners, providing hands-on support to help them succeed within their customer base and ensure mutual success.
Key Responsibilities:
Partner Development & Management:
Onboard and nurture new channel partners, ensuring smooth integration.
Tailor solutions and strategies for each partner to foster growth and long-term relationships.
Partner Engagement & Execution:
Build strong, advisory relationships with key partners, supporting them in co-creating sales, marketing, and service plans.
Offer continuous training and guidance to optimize partner success.
Sales & Revenue Growth:
Drive partner sales strategies to exceed targets.
Equip partners with sales tools and resources to grow revenue within their customer base.
Creating Success Within Partner's Customer Base:
Identify growth opportunities, upsell, and cross-sell within partners' customer base to maximize revenue potential.
Support partners in overcoming challenges and building lasting customer relationships.
Building Sustainable Partnerships:
Focus on high-potential partners, deepening relationships for long-term business predictability.
Conduct regular reviews with key partners to align goals and ensure sustained growth.
Performance Monitoring & Reporting:
Track partner sales performance and market activity to ensure growth.
Provide regular performance updates and adjust strategies to ensure success.
Internal Collaboration:
Collaborate with marketing and product teams to tailor campaigns and resources.
Coordinate with operations to ensure seamless execution of partner commitments.
Qualifications:
Bachelor's/Master's degree in Business, Marketing, or related field.
5-6 years of experience in channel management or business development, ideally with B2B software.
Prior experience working with partners in the region is essential.
Key Skills:
Strong understanding of partner ecosystems, sales, and business development.
Ability to build, execute, and manage partner strategies effectively.
Skilled in identifying growth opportunities within partners' customer bases.
Strong communication, negotiation, and presentation abilities.
Proficient in sales analysis and KPI tracking.
Other Skills:
Proven success in driving partner sales and expanding partner networks.
Proficiency in Microsoft Office Suite and CRM systems.
Knowledge of regional market dynamics and business trends.
Personal Attributes:
Self-motivated, with a focus on business growth through partners.
Strong relationship builder and communicator.
Strategic thinker with problem-solving skills and adaptability.
Preferred:
Experience managing B2B partner network of ERPs, GST Software, CRMs
Strong Network and built up of Partners who are into SAAS and Software products end user business ( focused on SMB)
Familiarity with partner enablement tools and CRM systems.
Working Conditions:
Full-time, field-based role with regional travel required for partner engagement and industry events.
