Freelance SEO Manager (Thailand)

Apply here - https://greenparkcontent.bamboohr.com/careers/647?source=aWQ9OQ%3D%3D

Greenpark's continued success is dependent on the strength and depth of our valued long-term client relationships.

A job description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.

Why the job exists

• To help Greenpark deliver key projects through managing SEO activities for ranges of clients.
• To improve the SEO offering of the wider SEO team
• To support our Head of Search and Innovation APAC deliver larger projects;
• Create an SEO ‘unit’ that can scale independently
• Build a template for growth of SEO team long term
• To create an SEO product offering, implement and track success measurement
• To collaborate with our team of SEO, Data and Content experts
• To integrate SEO/PPC campaigns and strategies

What the job covers

• Develop and execute SEO strategy across technical SEO, content (on-page), backlink strategy, etc.
• Develop materials, templates processes and methodologies to deliver ‘world class’ SEO
• Manage freelancers and juniors to deliver SEO tasks such as keyword research;
• Deliver the unique Greenpark methodology in support of creating multi-market content at scale;
• Support content teams to create and optimise assets that align with the SEO strategy;
• Build capability and processes to monitor and report on SEO metrics and performance

Responsibilities

• Accountability of SEO initiatives, deliverables, timelines and performance optimization
• Carry out technical site audit and SEO tech maintenance as per agreed in the proposed SEO plan
• Track performance and website issues on a regular basis using Analytics and other SEO Tools
• Monitor and align goals with key SEO KPIs and customer engagement KPIs
• Diligence in conducting keyword research and competitor analysis
• Support account managers and communicate the impact of search marketing to clients
• Support new business with proposals and market research
• Formulate SEO data-driven content strategies for Greenpark clients;
• Communicate SEO insights and expertise to clients;
• Build out decks to support strategic search optimisation consulting;
• Manage, create and summarise monthly SEO reports;
• Support all SEO activity;
• Manage internal linking and outreach tasks to further boost the site performance
• Manage and validate SEO Specialists and freelancer outputs to meet highest standards;
• Maintain a close watch over the new Google guidelines and updates
• Review articles created for SEO quality assurance;
• Recommend relevant content optimisations for best impact;
• Supporting Head of Search and Managing Director APAC on new business requirements and larger projects;
• When required, manage time and quality of freelancers and junior members of staff
• Liaise with project management team to improve processes and resource management.
• Involving in keyword selection and audience targeting
• To log SEO timesheets regularly
• Integrate SEO and PPC strategies for budget efficiencies and to boost performance