Website:
skillduniya.in
Job details:
About Skill Duniya:
Skill Duniya is a premier AI-enabled ed-tech platform and vocational training center based in Kolkata, dedicated to bridging the massive gap between traditional academics and real-world industry demands.
From our roots in building a dedicated community of over 10,000 learners on YouTube, we’ve grown into a comprehensive educational ecosystem delivering accessible, job-ready programs. We teach the skills that actually get people hired—ranging from Generative AI and modern software tools to intensive interview preparation and placement guidance.
Because we grew organically through online video, digital content isn't just a marketing channel for us—it's in our DNA. Our vision is to make the youth of Bengal and India truly job-ready. However, to scale that educational impact, we need creatives who understand how to capture attention and communicate value in a noisy digital world. If you want your designs and edits to directly empower thousands of students to build sustainable careers, this is where you belong.
We are looking for talented individuals for the following role:
Graphic Designer (YouTube & Performance Marketing)
Location: Kolkata, West Bengal (In-Office / Full Time)
The Reality of the Role:
We aren’t looking for someone to just make things look "nice." At Skill Duniya, design is a growth lever. Your primary objective is to stop the scroll and earn the click. If you design a YouTube thumbnail and it gets a 2% CTR, the design failed, no matter how beautiful it is. We need a designer who understands visual hierarchy, marketing psychology, and how to visually communicate educational value—from AI tool tutorials to interview prep guides—in a fraction of a second.
What You Will Actually Do:
- Dominate the Click: Conceptualize and design hyper-optimized YouTube thumbnails. You will work directly with our marketing team to A/B test variations and relentlessly improve our channel CTR.
- Build the Brand: Design high-converting promotional flyers, social media assets, and seasonal campaign graphics for our vocational courses and training programs.
- Elevate the Curriculum: Upgrade our corporate presentations, course materials, and website assets to ensure our educational products look as premium as the value they deliver.
- Iterate and Evolve: Study what is working in the broader YouTube and digital marketing landscape and bring those visual trends into Skill Duniya's brand ecosystem.
Education & Experience:
- A Degree / Certificate in Graphic Design, Visual Communication, BCA, or Mass Communication is a plus, but your portfolio is your true resume. A Higher Secondary pass-out with proven track record of designing high-converting assets will always beat a formal degree.
- Prior experience working with a YouTube channel, digital marketing agency, or ed-tech brand is highly preferred but not required.
Skills Required:
- Core Software: Advanced proficiency in Adobe Photoshop and Illustrator. High-speed agility in Canva and Photopea for rapid asset deployment.
- AI Integration: Experience using AI image generators (Midjourney, Adobe Firefly, ChatGPT, Gemini) and enhancement tools to streamline workflows.
- Marketing Psychology: Deep understanding of YouTube thumbnail psychology (contrast, facial expressions, emotional triggers, and visual simplicity).
- Design Fundamentals: Expert-level grasp of typography, color theory, and visual hierarchy.
- Data Literacy: The ego-free ability to interpret CTR analytics, accept when a design underperforms, and pivot instantly.
- Short-Form Video / Reel Editor (Growth & Retention)
Interested candidates may drop your CV & Portfolio at hr@skillduniya.in or subhadipbiswas@skillduniya.in
You can also WhatsApp for any questions at https://wa.me/919830399080/
Click on Apply to know more.
