Lal Sweets
Website:
lalsweets.com
Job details:
Job Description – Graphic Designer (Social Media)
Company: Lal Sweets Pvt. Ltd.
Location: Bengaluru
Experience: 3–4 Years
About the Role Lal Sweets is looking for a creative and passionate Graphic Designer (Social Media) to join our Craetive team. This role is essential in supporting our ongoing social media creative development by producing visually engaging, high-quality, and brand-consistent content across digital platforms. The ideal candidate should have a strong eye for design, creativity, and an understanding of current social media trends.
Key Responsibilities
● Design engaging creatives for social media platforms including Instagram, Facebook, LinkedIn, YouTube, and other digital channels.
● Create static posts, carousels, banners, stories, reels, and promotional creatives aligned with the Lal Sweets brand.
● Develop visually impactful creatives for digital campaigns, product launches, festive promotions, and marketing initiatives.
● Ensure consistency in branding, typography, color palettes, and visual identity across all communication materials.
● Collaborate closely with the Marketing, Brand, and Content teams to translate ideas into compelling visuals.
● Edit short-form videos and motion creatives for social media campaigns.
● Utilize AI-powered design tools to improve creativity, productivity, and content generation.
● Prepare artwork for both digital and print marketing materials, including brochures, posters, packaging support, and POS materials.
● Stay updated with the latest design trends, social media best practices, and emerging creative technologies.
● Manage multiple projects simultaneously while meeting deadlines
Required Skills & Qualifications
● Bachelor's degree or Diploma in Graphic Design, Visual Communication, Fine Arts, or a related field.
● 3–4 years of experience in Graphic Design with a strong focus on social media creatives.
● Proficiency in Adobe Photoshop and Adobe Illustrator (Mandatory).
● Working knowledge of Figma for design collaboration.
● Experience in video editing for social media content using Adobe Premiere Pro, After Effects, CapCut, or similar tools.
● Knowledge and practical use of AI design tools such as Adobe Firefly, Midjourney, ChatGPT, Canva AI, or similar platforms.
● Strong understanding of color theory, typography, composition, and layout principles.
● Ability to create visually appealing, brand-aligned designs for both digital and print media.
● Excellent creativity, attention to detail, and time management skills.
Preferred Experience
● Experience in the FMCG, Food & Beverage, Retail, or Consumer Brands industry will be an added advantage.
● Experience in creating creatives for festive campaigns, product promotions, and digital marketing campaigns.
● Understanding of social media algorithms and creative optimization for different platforms.
NOTE-We have 6 days working
Click on Apply to know more.
