The Betel Leaf Co
Website:
thebetelleafco.com
Job details:
Company Description The Betel Leaf Co. is India’s first FSSAI-approved online paan delivery company, focused on modernizing a traditional post-meal delicacy. The company aims to redefine the paan experience by offering consistent quality, innovative flavors, and reliable service. Operations currently span multiple major cities including Bengaluru, Mysore, Mumbai, Delhi, Gurgaon, Faridabad, Ahmedabad, Chennai, Pune, Hyderabad, and Vizag. Team members join a growing food-tech brand that combines cultural heritage with contemporary convenience and design. The work environment values creativity, customer-centric thinking, and strong visual communication.
Role Description This is a full-time, on-site Graphic Designer role based in the Greater Bengaluru Area. The Graphic Designer will create and adapt visual assets for digital and print channels, including social media creatives, website graphics, packaging, and marketing materials. Responsibilities include developing brand-consistent layouts, collaborating with marketing and product teams, and translating campaign concepts into compelling visual stories. The role involves preparing design files for production, maintaining asset libraries, and ensuring all designs align with brand guidelines and target audience preferences. The Graphic Designer is expected to participate in brainstorming sessions, meet deadlines, and support ongoing brand evolution.
Qualifications
- Strong skills in Graphics and Graphic Design, with a portfolio demonstrating creative and effective visual communication.
- Experience in Logo Design and Branding to build and maintain a consistent brand identity across touchpoints.
- Proficiency in Typography and layout design, with an eye for readability and aesthetic balance.
- Comfort with industry-standard design tools (e.g., Adobe Photoshop, Illustrator, InDesign, or equivalent).
- Ability to interpret briefs, incorporate feedback, and work collaboratively with cross-functional teams.
- Relevant education in Design, Fine Arts, Visual Communication, or a related field, or equivalent practical experience.
- Experience in food, retail, or consumer brands is an advantage, along with familiarity with social media and digital marketing creatives.
- Must have worked on Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro
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