The Basics Woman
Website:
thebasicswoman.com
Job details:
Location: South Mumbai (Hybrid)
Employment Type: Full-time
Company Description
The Basics Woman is building a new-age women's wellness brand designed for real women, real lives, and real health concerns.
We're creating products that make nutrition simpler, cleaner, and easier to stick to. From plant protein to everyday wellness essentials, everything we build is rooted in science, simplicity, and a deep understanding of women's health.
As we continue to grow, we're looking for a Graphic Designer who can help define how modern women's wellness looks, feels, and communicates across every touchpoint.
Role Description
We're looking for a designer with exceptional taste and a strong understanding of contemporary brand aesthetics.
This is a hands-on role for someone who can create high-performing marketing creatives while also contributing to the broader visual identity of the brand. You'll work across digital campaigns, social media, email marketing, packaging, website assets, and product launches.
We're not looking for corporate design. We're looking for someone who understands modern consumer brands and can create work that feels fresh, premium, and culturally relevant.
Responsibilities
- Create performance marketing creatives for Meta, Google, and other digital channels.
- Design emailers, landing page assets, website banners, and campaign creatives.
- Develop social media content and templates across Instagram and other platforms.
- Support product launches with packaging adaptations, launch assets, and promotional materials.
- Work closely with the marketing and growth teams to translate ideas into visually compelling campaigns.
- Contribute to the evolution of The Basics Woman's visual identity across all customer touchpoints.
- Maintain consistency across creative assets while continually bringing new ideas and design perspectives to the table.
- Manage multiple projects and deliver high-quality work within tight timelines.
Qualifications
- 1–3 years of graphic design experience, preferably with consumer brands, D2C brands, wellness brands, or creative agencies.
- Strong portfolio showcasing digital marketing, branding, and visual storytelling.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
- Strong understanding of typography, layout, colour, and modern design systems.
- Ability to think beyond execution and contribute creatively to campaigns and brand-building initiatives.
- Excellent communication skills and attention to detail.
What We're Looking For
- A strong sense of visual taste and contemporary design aesthetics.
- Experience creating performance marketing creatives that drive engagement and conversions.
- Understanding of what makes a wellness brand feel aspirational, approachable, and premium.
- Comfort using AI-powered creative tools such as Midjourney, Gemini, Nano Banana, ChatGPT, and similar platforms.
- Basic video editing skills using mobile-first tools or software such as CapCut, Premiere Pro, or equivalent.
- Someone who enjoys working in a fast-moving startup environment and thrives with ownership.
- A genuine interest in women's wellness, nutrition, and consumer brands.
Why Join Us?
You'll have the opportunity to shape the visual identity of one of India's fastest-growing women's wellness brands.
This role offers significant ownership, creative freedom, and the chance to work directly on building a category-defining brand from the ground up.
If you're excited about creating work that people don't just see, but remember, we'd love to hear from you.
To apply, email your portfolio and resume to careers@thebasicswoman.com
Click on Apply to know more.