Website:
sotrue.in
Job details:
About Sotrue
Sotrue is a fast-growing beauty brand focused on celebrating real, radiant skin. We build products and content that feel aspirational yet approachable designed for modern Indian consumers who want to glow, not cover up. Our visual identity is clean, trend-aware, and emotionally engaging across all touchpoints.
Role Overview
We are looking for a Graphic Designer who can translate brand vision into high-impact visuals across digital platforms. This role requires strong aesthetic sensibility, attention to detail, and the ability to execute quickly in a fast-paced environment.
You will work closely with the creative lead, marketing team, and content creators to deliver consistent, high-quality designs that strengthen brand identity and improve conversions.
Key Responsibilities
- Design high-performing Ad creatives for e-commerce platforms & D2C-Website
- Create social media content (posts, reels cover, stories, ads)
- Work on campaign visuals, launch creatives, and brand storytelling assets
- Maintain consistency across all brand touchpoints
- Adapt designs based on platform requirements and performance insights
- Collaborate with photographers, video editors, and marketing team
Requirements
- 1-2 years of experience in graphic design (beauty/D2C preferred)
- Strong portfolio showcasing branding, social media, and packaging work
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Good understanding of typography, color theory, and layout design
- Awareness of current design trends, especially in beauty/fashion
- Ability to handle multiple projects and meet deadlines
- Basic understanding of performance marketing creatives is a plus
What We’re Looking For
- Strong visual taste aligned with modern beauty aesthetics
- Ability to balance creativity with business goals (conversion-focused design)
- Attention to detail and ownership of work
- Fast execution without compromising quality
- Willingness to experiment and evolve with the brand
Bonus Skills
- Experience with motion graphics or video editing
- Knowledge of AI-based design tools and prompt-based workflows
- Experience working with content-driven brands
Why Join Sotrue
- Opportunity to shape a fast-growing beauty brand
- Be a part of end-to-end branding—from packaging to campaigns
- Creative freedom with real impact on brand growth
- High ownership and growth potential
To Apply:
Share your portfolio along with a brief introduction about your experience and why you’d like to work with Sotrue.
Click on Apply to know more.