Website:
elanandearth.com.au
Job details:
Role: Graphic Designer
Experience: 3-4 Years (Experience in premium/luxury lifestyle, interior design, hospitality, or architectural segments heavily preferred)
CTC: 4.5 to 6 LPA
Target Market: Australia (B2C & B2B)
Type: Full Time (Hyderabad, India)
Reports To: Brand Head
Software & Tech Stack: Adobe Photoshop/Illustrator, InDesign, Premiere Pro, and Generative AI Tools.
About Elan & Earth
Founded in 2024, Elan & Earth (www.elanandearth.com.au) is an Australian-based high-growth, entirely boot-strapped premium lifestyle brand that offers hand-woven Rugs & Runners for Australian spaces. Operating under an agile international framework, the company is headquartered in Melbourne, Australia, with its core operational & marketing hub located in Hyderabad, India.
We design, manufacture, and distribute architectural-grade handknotted, handloomed, and flatwoven rugs made from sustainably sourced premium New Zealand wool, bamboo silk, and natural fibers catering B2C ecommerce, and B2B trade partnership.
About the role
To define, execute, and manage the end-to-end visual identity and creative output for Elan & Earth. This role requires an editorial-grade designer with an intuitive understanding of global luxury aesthetics, flawless foundational design principles (typography, layout hierarchy, negative space), and modern digital/print production workflows. You will turn campaign strategies into cohesive, premium visual realities that resonate deeply with the high-end Australian design industry.
Core Deliverables & Expectations
1. Digital & Social Media Design (Agile Content Execution)
- Social Media Statics & Grid Curation: Plan & design highly polished static posts, stories, covers, and carousels for Instagram, Pinterest, and LinkedIn that showcase brand gallery that meets international standards.
- Reels & Short-Form Motion: Edit and animate minimal, high-engagement video assets (Reels, TikToks, Shorts) using Premiere Pro. Prioritise smooth pacing, clean transitions, and premium typography over loud, chaotic trends.
- eDM Marketing Systems: Design beautiful, responsive email layouts and newsletters. Work within grid systems to ensure clean presentation of text, white space, and imagery that aligns with eDM code limitations.
- Digital Advertising: Create high-converting web banners and paid advertising creatives (Meta, Google Display, Pinterest) that grab attention while maintaining premium brand equity.
2. UI/UX & Web Collaterals
- Web Banner & Interface Graphics: Design main homepage banners, landing page layouts, and collection banners for the Australian e-commerce storefront.
- Asset Hand-off Optimization: Deliver clean, layered web assets that map perfectly to developer wireframes, ensuring layout integrity is preserved during live site deployment.
3. Editorial, Mainline (ATL) & Print (BTL) Design
- Editorial Lookbooks & Catalogs: Layout high-end product lookbooks, trade catalogs, and architectural portfolio decks using Adobe InDesign. Demonstrate mastery of layout grids and master pages.
- B2B Decks & Corporate Pitches: Elevate corporate presentations and partner pitches into beautiful, visually compelling documents designed to win over top-tier architects and interior designers.
- Mainline (ATL/BTL) Media: Design print advertisements for luxury lifestyle magazines, lookbooks, product tags, high-end packaging inserts, and product care graphics.
Requirements & Competencies
- Global Editorial Aesthetic: A portfolio demonstrating clean & minimalist design, sophisticated typography pairings, and clean visual hierarchy. (Loud, cluttered, hyper-commercial portfolios will not be considered).
- Foundational Core Design Strength: Flawless execution of color theory, grid systems, image-to-text balance, and image curation.
- Advanced Tool Mastery: Expert-level mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
- Generative AI Integration: Practical experience using Generative AI tools (Midjourney, Adobe Firefly) for rapid concept prototyping, mood boarding, backdrop creation, and non-destructive image extensions.
- High Market Affinity: An innate appreciation for interior design, architectural trends, premium textiles, and the lifestyle nuances of the upscale Australian consumer market.
Click on Apply to know more.