Dentsu
Website:
dentsu.com
Job details:
Role: Graduate Trainee - ORM (Freshers)
Years of experience: 0-1 Years
KEY RESPONSIBILITIES
Actively monitor and review user comments, suggestions, feedback and complaints across social handles and platforms manually and using the related tools wherever possible
Connect, converse and engage with the target audience on digital platforms & across, on behalf of the brand thereby attending response management
Promptly respond to negative comments, feedbacks, redressing complaints within client’s specified turn-around time thus making the user journey with the brand worthwhile
Create brand awareness by primary means of addressing user queries and maintaining the brand reputation by changing the perception of people online
Acknowledging compliments & showcasing the same on brand social media pages
Effectively identifying and utilising social listening tools for response management
Sharing the brand comments on real-time basis with the respective brand associates/managers
Categorise data, prepare and share reports depicting an overview of the brands performance, feedback reports consisting of the existing/current pinpoints of the brand along with suggestions to address and eliminate those pinpoints successfully
Assist the brand to effectively position itself, eliminate weak-links, leverage strength-points and tap the target audience by collecting, collating and sharing insights through analysis of incoming audience’s comments, conversations, complaints and feedbacks about the brand
Recommending suggestions for improvements by preparing presentation reports over conversations analysed through tool comprising the below;
What are people talking the most about the brand- sentiment summary?
Which social platform or a blog or a review site has received the maximum buzz in terms of people talking?
QUALIFICATIONS REQUISITE
Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent
Certification in Digital Media / SEO / SEM / Ecommerce will be added honours
0-1 years of work experience with a brand, digital/social/advertising/creative/media agency
If interested, please share your profiles on jaya.pandey@dentsu.com with the below details.
Name:
Years of Experience:
Current CTC:
Expected CTC:
Notice Period:
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