Head of Digital Growth (Company: Idea Village - Hybrid in Miami, Florida)

GR0

Experience: 3+ yrs
Location: Miami, Florida, United States
Job type: Full-time

Required skills

Google Analytics
Google Ads
Meta Ads Manager
Klaviyo
Shopify
Northbeam
Triple Whale
Excel

About the role

The Opportunity

We are partnering with Idea Village to find their next high-impact, cross-brand role for a growth marketer who thrives in a fast-moving, multi-brand environment. You'll own the growth funnel from acquisition to retention, across a portfolio of health & wellness DTC brands, working closely with brand managers, creative teams, and leadership to hit aggressive revenue targets.

What You'll Own

Paid Media — Plan, execute, and optimize paid social (Meta, TikTok) and paid search (Google) campaigns across all 5 brands

Email & SMS Marketing — Own lifecycle marketing strategy and execution (Klaviyo or equivalent), including flows, segmentation, and campaign calendars

Growth Strategy — Identify and test new acquisition channels, conversion levers, and retention tactics across the portfolio

Analytics & Reporting — Build dashboards and weekly performance reports; translate data into actionable insights for leadership

Budget Management — Manage and allocate media budgets efficiently across brands, optimizing toward ROAS and CAC goals

What We're Looking For

3–5 years of hands-on growth or performance marketing experience, ideally in DTC or e-commerce

Proven track record managing paid social (Meta Ads Manager) and paid search (Google Ads)

Experience with email marketing platforms

Strong analytical skills; comfortable in Google Analytics, Excel/Sheets, and attribution tools (Triple Whale, Northbeam, or similar)

Ability to manage multiple brands or accounts simultaneously

Health, wellness, beauty, or CPG industry experience a plus

Self-starter mentality — you don't wait to be told what to test next

Experience at a DTC brand accelerator, holding company, or agency managing multiple accounts

Familiarity with Shopify and e-commerce tech stacks

Influencer or affiliate marketing experience

Knowledge of AI tools for marketing efficiency and content ideation

About GR0

Provides SEO and digital advertising for direct-to-consumer brands.

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