LenDenClub
Website:
lendenclub.com
Job details:
About VARTIS Platforms (Formerly known as LenDenClub Techserve Pvt. Ltd.)
At VARTIS Platforms, we are a corporate group on a mission to democratize credit access and empower millions of people through cutting-edge technology. We focus on building trust and convenience, leveraging AI to drive the information revolution for smarter risk management and operational efficiency. VARTIS Platforms is profitable, rapidly scaling, and industry-recognised. Our impact has been acknowledged with top honours, including being awarded as the Best Fintech Provider by Financial Express, a testament to our product excellence, customer experience, and leadership in regulated financial technology.
Our portfolio includes:
● LenDenClub: An RBI-licensed P2P marketplace that connects borrowers with lenders in a seamless digital ecosystem.
● InstaMoney: Instant digital loans that enable quick, secure, and accessible financial support.
About the Role:
Acquisition is not about volume. It is about bringing the right customer in, at the right cost, with the right first impression. This role owns that:
This is not a maintenance role on a stable channel mix. You will own the top of the funnel end to end — every paid and organic channel, the budget behind it, the attribution that proves it, and the cohort economics that decide where the next rupee goes. You will work directly with senior leadership and founders, with full visibility into business strategy and the latitude to shape how growth gets done.
If you want to own a real acquisition P&L and be measured on outcomes — not impressions — this is that role.
Responsibilities:
- Own paid acquisition end to end across Google, Meta, and LinkedIn — strategy, budget, bidding, and continuous optimisation
- Build and scale organic acquisition across SEO, ASO, content, and referral
- Own CAC and acquisition efficiency — analyse at cohort level, kill what's expensive, double down on what compounds
- Partner with tech and data to ensure every rupee of spend is attributable — no blind decisions
- Brief and iterate channel- and cohort-specific landing pages and creative; close the loop on what actually converts
- Translate acquisition data into decisions — weekly and monthly reporting with clear recommendations, not just charts
Must Have:
- Bachelor's degree or equivalent practical experience
- 7–8 years of experience in growth or performance marketing, with direct ownership of paid acquisition at consumer scale
- Experience owning CAC and acquisition efficiency end to end — budget, bidding, and channel mix
- Hands-on experience running paid channels (Google, Meta, LinkedIn) and organic channels (SEO, ASO, content, referral)
- Experience working cross-functionally with product, tech, and data teams
Good to Have:
- Experience scaling acquisition in a fintech or wealthtech product, or for a financially sophisticated / high-value audience
- Proficiency in cohort-level CAC analysis, funnel diagnostics, and bid and budget optimisation
- Hands-on experience with marketing attribution and mobile measurement platforms
- Track record of lowering CAC or improving ROAS while scaling spend, not at the cost of quality
- Experience briefing channel- and cohort-specific landing pages and creative — and reading what converts
Job Location- Malad East- Mumbai
Click on Apply to know more.
