Website:
elephantintheboardroom.co.in
Job details:
Location: Chennai (On-site)
Experience: 2–5 Years
Employment Type: Full-Time
About Elephant in the Boardroom
Elephant in the Boardroom is an award-winning digital marketing agency that partners with businesses to deliver measurable growth through data-driven marketing, technology, and performance strategies.
We believe great marketing starts with great data. That's why we're looking for a passionate analytics professional who enjoys solving tracking challenges, building reliable measurement frameworks, and helping marketing teams make smarter decisions.
About The Role
We're looking for a Senior Digital Analytics & Tracking Specialist with strong expertise in Google Tag Manager (GTM), Google Analytics 4 (GA4), and marketing analytics.
In this role, you'll lead tracking implementations across multiple client websites, ensure data accuracy, troubleshoot complex tracking issues, and collaborate with SEO, Paid Media, and Development teams to create reliable reporting systems that drive business growth.
If you're passionate about analytics, enjoy working with data, and love solving technical tracking challenges, we'd love to hear from you.
What You'll Do
- Design, implement, and maintain tracking solutions using Google Tag Manager (GTM).
- Configure Google Analytics 4 (GA4), including events, conversions, enhanced measurement, and custom dimensions.
- Develop tracking strategies aligned with business and marketing objectives.
- Implement conversion tracking for Google Ads, Meta Ads, LinkedIn Ads, and other marketing platforms.
- Audit existing analytics implementations and identify tracking gaps.
- Debug and resolve tracking issues using browser developer tools, GTM Preview, Tag Assistant, and GA4 DebugView.
- Build insightful dashboards and automated reports using Looker Studio.
- Analyze user journeys, conversion funnels, attribution models, and customer behaviour.
- Work with SQL to extract, transform, and analyze marketing data.
- Collaborate closely with marketing, development, and client teams to ensure accurate data collection.
- Maintain tracking documentation and implementation standards across projects.
Required Skills & Experience
- 2–5 years of experience in Digital Analytics, Web Analytics, or Marketing Analytics.
- Strong hands-on experience with Google Tag Manager (GTM).
- Strong knowledge of Google Analytics 4 (GA4).
- Experience implementing event tracking, conversion tracking, and custom data layers.
- Good understanding of attribution models, customer journeys, and conversion funnels.
- Experience with Looker Studio dashboard creation.
- Basic to intermediate SQL skills for reporting and analysis.
- Basic understanding of JavaScript for tracking implementations.
- Experience working with websites built on WordPress, Shopify, or custom CMS platforms.
- Agency or digital marketing experience is highly preferred.
- Strong analytical thinking and problem-solving skills.
- Excellent communication and stakeholder management skills.
Nice to Have
- Experience with BigQuery.
- Python for marketing analytics or automation.
- Google Ads and Meta Ads conversion tracking experience.
- Server-side Google Tag Manager knowledge.
- Experience with A/B testing or Conversion Rate Optimization (CRO).
- Familiarity with Consent Mode v2 and privacy-first tracking implementations.
Why Join Elephant in the Boardroom?
- Work with a high-performing digital marketing team.
- Own analytics implementations for diverse client portfolios.
- Exposure to international clients and enterprise-level projects.
- Opportunity to work with modern analytics and marketing technologies.
- Collaborative, supportive, and growth-focused culture.
- Continuous learning and career development opportunities.
- A workplace where your ideas and expertise directly influence business outcomes.
Benefits
- Provident Fund (PF)
- Career Growth Opportunities
- Learning & Development
- Supportive Team Environment
Work Location: Chennai (On-site)
Click on Apply to know more.