About the role
The Google Digital Business Marketing Apprenticeship is a program of 24 months offering learning and development to individuals looking to start a career in Digital Business Marketing.
As an Apprentice, you will help define, design, and implement campaigns across a variety of Google ad platforms. Supporting Google client accounts and enhancing their advertising campaigns across platforms and apps. You will understand their needs, and identify insights to make their digital marketing more effective across different Google products. You will do this in collaboration with cross-functional teams.
Digital Business Marketing apprentices tend to explore careers such as Ad Product Specialist, Account Manager, Business Development Associate, Digital Marketing Specialist, Search Engine Optimization Analyst, and Digital Marketing Manager.
Responsibilities:
Develop your knowledge of digital ad platforms, online campaigns and troubleshooting for ad accounts. Partner with teams to drive product and partnership solutions.
Learn business development by addressing leads from new and existing clients, and act as an account coordinator and facilitator.
Learn to analyze data and derive insights to identify opportunities for clients and agencies.
Develop knowledge of existing and emerging advertising products, and how users and clients may interact with them.
Develop knowledge on applying AI-based solutions for digital advertising and enhance productivity.
About you:
This apprenticeship is intended for applicants who have completed their university degree and are looking to kick-start their career in the field of Digital Business Marketing.
While the program is open to those who are interested in Digital Marketing careers, recent graduates and individuals with work experience in other industries may apply.
Minimum qualifications:
Bachelor's degree or equivalent practical experience.
Less than 1 year of experience in a Digital Business Marketing role post-graduation.
Experience with using Google Workspace (e.g., Gmail, Chrome, Docs, Sheets, etc.) or similar applications.
Ability to communicate in English fluently, understand and execute instructions and learn via training documentations and presentations.
Preferred qualifications:
Experience in any industry (e.g., Events, Media, Customer Service, Hospitality, Tourism, Accounting, etc.).
Ability to work with ambiguous tasks, find suitable solutions, and seek help or advice where appropriate.
Ability to work independently and within a team framework.
Interest in building a career in Digital Marketing.
Excellent problem-solving and critical-thinking skills.