Website:
netrolynx.ai
Job details:
About The Company
CriticalRiver Inc. is a global technology consulting company specializing in Salesforce, NetSuite, and Oracle solutions. We provide consulting, implementation, integration, analytics, managed services, and quality assurance to help clients drive digital transformation and improve operational efficiency.
Our expertise spans cloud, automation, and next-generation technologies such as AI/ML, IoT, RPA, and Industry 4.0. We serve a diverse range of industries, including Energy & Utilities, High Tech, Financial Services, Manufacturing, and Not-for-Profit.
At CriticalRiver, we are committed to delivering innovative, end-to-end solutions that empower our clients to achieve sustainable business growth while fostering a culture of collaboration, innovation, and continuous learning.
About The Role
We are seeking an experienced Google Analytics Developer to join our dynamic team. The ideal candidate will possess strong hands-on expertise in GA4 implementation, advanced analytics, and data integration techniques. This role involves translating complex analytics data into actionable insights that support marketing and sales strategies. The successful candidate will work closely with cross-functional teams to optimize data collection, analysis, and visualization, ensuring that our clients derive maximum value from their digital analytics investments.
The role requires a proactive approach to configuring and maintaining Google Analytics 4 properties, integrating analytics data with CRM systems, and building custom dashboards. The candidate should be adept at analyzing user behavior, identifying trends, and providing strategic recommendations to enhance marketing effectiveness and customer engagement.
Qualifications
The ideal candidate should possess a bachelor’s degree in Computer Science, Information Technology, or a related field. Proven experience in Google Analytics 4 (GA4) implementation and management is essential. Strong proficiency in SQL, BigQuery, JavaScript, and Google Tag Manager is required. Familiarity with Salesforce CRM and Marketing Cloud is a plus. The candidate should have excellent analytical skills, attention to detail, and the ability to communicate complex data insights clearly. Prior experience working in a consulting environment or with enterprise clients is preferred.
Responsibilities
- Configure, maintain, and optimize Google Analytics 4 (GA4) properties, including setting up custom dimensions, metrics, audiences, and advanced event-based tracking tailored to key customer journeys.
- Integrate Google Analytics data with Salesforce CRM and Salesforce Marketing Cloud using Measurement Protocol, APIs, or specialized connectors to unify online and offline conversion data.
- Utilize Google Tag Manager for implementing, testing, and debugging tagging strategies, with a focus on data layer configuration and ensuring data quality.
- Perform in-depth analysis such as funnel analysis, attribution modeling, and path analysis using GA Explore reports, and translate these insights into strategic recommendations for clients.
- Develop and maintain high-visibility dashboards using Salesforce CRM Analytics or similar tools to monitor KPIs and visualize performance trends effectively.
- Leverage HTML, CSS, and JavaScript skills for DOM manipulation, troubleshooting, and enhancing data layer configurations to ensure accurate data collection.
- Utilize SQL and BigQuery for advanced querying, data warehousing, and analytics to support business decision-making processes.
- Collaborate with marketing, sales, and technical teams to identify analytics needs and develop solutions that improve data-driven decision-making.
Benefits
CriticalRiver Inc. offers a comprehensive benefits package designed to support our employees' well-being and professional growth. Our benefits include competitive salary packages, health insurance, dental and vision coverage, and retirement plans. We also provide opportunities for continuous learning through training programs, certifications, and industry conferences. Employees enjoy a flexible work environment, generous paid time off, and employee wellness initiatives. We foster a collaborative culture that encourages innovation, diversity, and inclusion, ensuring our team members feel valued and empowered to excel in their roles.
Equal Opportunity
CriticalRiver Inc. is an equal opportunity employer committed to fostering an inclusive environment for all employees. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, disability, or any other protected characteristic. We believe diversity enhances our creativity and innovation, and we are dedicated to providing equal employment opportunities to all qualified individuals.
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