Website:
growthlanemarketing.com.au
Job details:
Company Description
Growth Lane Marketing specializes in helping small and medium-sized businesses achieve their full potential through tailored marketing strategies, insightful brand workshops, and competitor analysis. Led by a seasoned marketing professional with over 20 years of B2B experience in the SME sector, the company prides itself on combining creativity with data-driven insights. With a customer-focused approach, Growth Lane Marketing excels in strategy development, brand building, product launches, and creating marketing functions that align with broader business objectives. The mission is to empower businesses to stand out, grow, and achieve sustainable success through thoughtful and strategic marketing solutions.
Role Description
This is a remote, part-time role for a Google Advertisements Media Investment Leader, managing ad campaigns with a total spend of $100M+. The responsibilities include overseeing large-scale ad accounts, optimizing Google Ads campaigns, conducting performance analyses, allocating budgets efficiently, and identifying growth opportunities. You will collaborate with team members and stakeholders to develop data-driven strategies to achieve performance goals.
Qualifications
- Strong analytical and data analysis skills to monitor, measure, and optimize campaign performance
- Proficiency in marketing and sales strategies with the ability to align advertisement investments with business objectives
- Exceptional communication skills to effectively collaborate with teams, clients, and stakeholders
- Proven experience managing large-scale paid media campaigns, particularly on Google Ads
- Ability to work remotely with excellent time management and organizational skills
- Experience in budget planning and allocation for high-value campaigns
- Bachelor’s degree in Marketing, Business Analytics, or a related field is preferred
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