Helium Solar
Website:
heliumsolar.in
Job details:
Company Description Helium Solar, part of Helium Renewables Energy, is a professional solar EPC company providing end-to-end consultancy and implementation services for solar projects. The team has been active in the solar sector since 2012 and has delivered more than 200MW of projects across India, including utility-scale, rooftop, off-grid systems, and solar street lighting. Helium Solar manages the full project lifecycle, from design, product selection, delivery, and installation to grid connection support and O&M services. The company focuses on custom solar solutions that are silent, non-polluting, and low maintenance, emphasizing strong financial returns and simplified processes, including assistance with solar rebate paperwork. Helium Solar aims to help clients reduce energy costs while contributing to energy independence and climate protection.
Role Description This is a full-time, on-site role for a Google & Ads Specialist based in Kanpur. The Google & Ads Specialist will plan, create, and manage paid advertising campaigns on platforms such as Google Ads, YouTube, and other relevant digital channels to generate qualified leads for Helium Solar. Daily responsibilities include keyword research, audience targeting, ad copy creation, landing page coordination, budget management, and performance monitoring. The role also involves analyzing campaign data, preparing reports, optimizing campaigns for higher conversion rates and lower acquisition costs, and collaborating with marketing and sales teams to align ads with overall business objectives. The specialist will stay updated on digital advertising best practices and solar industry trends to continuously refine strategy and drive measurable growth.
Qualifications
- Strong skills in Google Ads campaign setup and optimization, including search, display, and video campaigns.
- Experience with keyword research, audience segmentation, and performance analytics for digital advertising.
- Ability to write clear, persuasive ad copy and collaborate on landing page content and design.
- Familiarity with conversion tracking, remarketing, and use of tools such as Google Analytics and Tag Manager.
- Basic understanding of solar or renewable energy markets, or willingness to learn quickly in this domain.
- Relevant education in marketing, business, communications, or a similar field, or equivalent practical experience.
- Strong numerical, analytical, and problem-solving abilities, with attention to detail and data-driven decision-making.
- Ability to work on-site in Kanpur, collaborate effectively with cross-functional teams, and manage multiple campaigns simultaneously.
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