Website:
factuon.com
Job details:
Job Summary
We are looking for a skilled and result-oriented Google Ads Specialist to manage and optimize online advertising campaigns. The ideal candidate should have hands-on experience in Google Ads, campaign strategy, keyword research, ad copy creation, and performance optimization to generate quality leads and improve ROI.
Key Responsibilities
- Plan, create, and manage Google Ads campaigns (Search, Display, Video, Shopping, and Performance Max).
- Conduct keyword research and competitor analysis.
- Write engaging ad copies and optimize landing page performance.
- Monitor campaign budgets and bidding strategies.
- Track campaign performance using Google Analytics, Google Tag Manager, and Google Ads reports.
- Optimize campaigns to improve CTR, conversions, and ROI.
- Generate weekly and monthly performance reports.
- Work closely with the marketing and content team for campaign execution.
- Stay updated with the latest Google Ads trends and best practices.
Required Skills
- Strong knowledge of Google Ads platform.
- Experience with Google Analytics and Google Tag Manager.
- Understanding of SEO and digital marketing concepts.
- Knowledge of keyword planning and audience targeting.
- Ability to analyze campaign data and improve performance.
- Good communication and reporting skills.
- Creative thinking for ad copies and campaign ideas.
Preferred Qualifications
- Bachelor’s degree in Marketing, Business, IT, or related field.
- Google Ads Certification is a plus.
- Experience in lead generation and conversion campaigns preferred.
Click on Apply to know more.