Exact Funnel
Website:
exactfunnel.com
Job details:
Company Description Exact Funnel is a digital marketing enablement agency focused on driving growth for forward-thinking companies across global markets. The team has grown rapidly to 40+ members, initially serving the US and later expanding to Australia and other regions. The company aims to be a premier agency for small and local businesses, delivering sustainable growth through end-to-end digital marketing and analytics services. Exact Funnel partners with clients throughout the marketing lifecycle to build effective, long-lasting sales funnels. Its expertise spans demand generation, digital marketing, social media, CRM, and SEO, supporting business objectives with proven best practices.
Role Description This is a full-time remote role for a Google Ads Specialist. The Google Ads Specialist will manage and optimize Google Ads campaigns across search, display, shopping, and video formats to drive qualified traffic and conversions for clients. Responsibilities include keyword research, audience targeting, bid and budget management, ad copy creation, A/B testing, and continuous performance monitoring. The role also involves analyzing campaign data, preparing clear performance reports, and recommending strategic improvements aligned with client goals. The specialist will collaborate closely with account managers and other digital marketing team members to ensure integrated, results-driven campaigns.
Qualifications
- Strong Google Ads expertise, including campaign setup, optimization, and management across search, display, shopping, and video.
- Proficiency in performance analysis using Google Analytics, conversion tracking, and other reporting tools to interpret data and improve ROI.
- Skills in keyword research, audience segmentation, and competitive analysis to inform targeting and bidding strategies.
- Ability to write clear, persuasive ad copy and collaborate on landing page optimization to boost click-through and conversion rates.
- Experience working in a digital marketing environment, preferably with agencies or multiple client accounts.
- Strong communication skills, attention to detail, and the ability to prioritize tasks and meet deadlines in a remote setting.
- Comfort with testing, experimentation, and continuous improvement in a fast-paced, results-oriented role.
- Relevant certification (e.g., Google Ads Certification) and a bachelor’s degree in marketing, business, communications, or a related field are preferred.
Click on Apply to know more.