Website:
maxclimbmedia.com
Job details:
Company Description Maxclimb Media is a digital marketing agency focused on driving measurable revenue growth for brands by removing guesswork and prioritizing sales and conversions. With over 15 years of experience and more than 200 successful projects, the agency applies a client-centered approach tailored to each business’s goals, audience, and industry. Maxclimb Media offers integrated services including website design and development, SEO, CRO and landing pages, remarketing, Amazon Ads, and Google Search & Display campaigns. The team emphasizes custom strategies, continuous optimization, and high-impact content marketing to help clients scale effectively.
Role Description This is a full-time, on-site role based in Gurugram for a Google Ads Pay Per Call Expert. The role involves planning, setting up, and managing pay per call campaigns on Google Search and Display to generate high-intent inbound calls for clients. Day-to-day responsibilities include keyword and audience research, creating and optimizing ad copies and landing pages, managing bids and budgets, and monitoring performance metrics to improve conversion rates and return on ad spend. The expert will collaborate with the broader marketing team to align campaigns with client goals, implement remarketing strategies, and prepare regular reports and insights. The role also includes staying current with Google Ads policies, industry trends, and best practices for pay per call lead generation.
Qualifications
- Strong proficiency in Google Ads (Search and Display), with specific experience in pay per call and call-only campaigns, including campaign setup, optimization, and scaling.
- Ability to conduct detailed keyword research, audience targeting, and competitive analysis to drive qualified inbound calls and improve campaign performance.
- Experience with conversion tracking, call tracking tools, analytics platforms (e.g., Google Analytics), and performance reporting.
- Skills in landing page optimization, basic CRO techniques, and collaboration with design or development teams to improve call conversion rates.
- Solid understanding of digital marketing fundamentals, including remarketing, funnel strategies, and integration with broader marketing campaigns.
- Strong analytical and problem-solving skills, with the ability to interpret data, identify trends, and make data-driven decisions.
- Effective communication and collaboration skills for working with internal teams and clients, including clear documentation and reporting.
- Relevant experience in performance marketing or lead generation; agency experience or work with service-based businesses is an advantage.
- Bachelor’s degree in marketing, business, or a related field, or equivalent practical experience.
- Willingness to work on-site in Gurugram and adapt to a fast-paced, results-oriented environment.
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