Antano & Harini
Website:
antanoharini.com
Job details:
About the Role
We are looking for a results-driven Google Ads Expert to plan, execute, and optimize high-
performing paid advertising campaigns. The ideal candidate should have strong experience in
Google Ads strategy — including Search Ads and Image Ads — campaign optimization, and
performance analysis to generate quality leads and maximize ROI.
Key Responsibilities
• Plan, create, and manage Google Ads campaigns across Search, Display, and YouTube.
• Design and optimize Search Ads including responsive search ads (RSAs), ad copy A/B testing,
keyword match types, and Quality Score improvement.
• Create and manage Image Ads (Display & Discovery): design guidelines, audience targeting,
banner formats, and creative performance analysis.
• Conduct keyword research, competitor analysis, and audience targeting.
• Optimize campaigns to improve CTR, conversion rates, and cost per acquisition (CPA).
• Monitor campaign performance and generate regular reports with actionable insights.
• Perform A/B testing for ad copies, landing pages, and creatives.
• Work closely with the marketing and design teams to improve campaign performance.
Requirements
• 2–5 years of experience managing Google Ads / PPC campaigns.
• Proven expertise in Search Ads: keyword strategy, match types, ad extensions, RSAs, and
Quality Score optimization.
• Hands-on experience with Image Ads: display banner creation/management, responsive
display ads, and audience-based targeting across the Google Display Network.
• Strong understanding of keyword research, bidding strategies, and ad optimization.
• Experience with Google Analytics, conversion tracking, and performance reporting.
• Ability to analyze data and optimize campaigns for lead generation and ROI.
• Good understanding of landing pages and conversion funnels.
• Experience with Performance Max campaigns.
• Familiarity with Google Tag Manager and audience remarketing.
• Good design sense for Image Ad creative briefs and feedback.
Click on Apply to know more.