Website:
thehouseofsarla.com
Job details:
Company Description Sarla Mills Pvt Ltd is a growing organization in the textile and manufacturing sector, focused on delivering high-quality products to domestic and international markets. The company emphasizes operational efficiency, data-driven decision-making, and strong customer relationships. Team members are encouraged to contribute ideas, improve processes, and support sustainable business growth. Sarla Mills Pvt Ltd values integrity, collaboration, and continuous learning, offering opportunities for professional development in a structured yet dynamic environment.
Role Description This is a full-time, on-site Google Ads and PPC Specialist role based in Panipat. The specialist will plan, create, and optimize Google Ads and other PPC campaigns to drive qualified traffic, conversions, and return on ad spend. Daily responsibilities include keyword research, ad copy creation, bid and budget management, A/B testing of ads and landing pages, and monitoring performance across search and display networks. The role involves analyzing campaign data, generating regular performance reports, and recommending improvements aligned with marketing and business goals. Collaboration with marketing, design, and sales teams will be required to ensure consistent messaging and effective landing page experiences.
Qualifications
- Strong digital marketing foundation, including experience with Digital Marketing and Online Marketing best practices.
- Hands-on experience or familiarity with Social Media Marketing to support and align paid campaigns with organic efforts.
- Proficiency in Web Analytics tools (e.g., Google Analytics) to track, measure, and optimize PPC performance.
- Effective Communication skills to collaborate with cross-functional teams and present campaign insights clearly.
- Experience managing Google Ads and PPC campaigns with a focus on ROI, CPC, and conversion optimization.
- Ability to work with data sets, use spreadsheets or reporting tools, and make data-driven decisions.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
- Google Ads or related certifications are an advantage.
- Strong attention to detail, time management skills, and the ability to work on-site in Panipat.
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