Eleantz
Website:
eleantz.com
Job details:
Experience: 1.5 to 3 years
Employment Type: Full Time
Location: Kolkata, India
Role Overview
We are looking for a Google Ads and Meta Ads Specialist to manage, optimise and scale
paid campaigns across Google, Facebook and Instagram. The candidate should have
hands-on experience in lead generation, ecommerce and performance marketing
campaigns.
Key Responsibilities
• Create and manage Google Search, Display, Shopping, Performance Max and
remarketing campaigns
• Plan and execute Facebook and Instagram advertising campaigns
• Conduct keyword, audience and competitor research
• Manage budgets, bidding strategies, targeting and campaign optimization
• Test ad copies, creatives, audiences and landing pages
• Track conversions using GA4, Google Tag Manager and Meta Pixel
• Monitor campaign performance and improve ROAS, CPL and CPA
• Prepare weekly and monthly performance reports
• Coordinate with creative, content and client servicing teams
Required Skills
• 1.5 to 3 years of experience in Google Ads and Meta Ads
• Strong knowledge of Google Ads Manager, Meta Ads Manager and GA4
• Experience in conversion tracking and remarketing
• Good understanding of campaign funnels and audience targeting
• Strong analytical and reporting skills
• Proficiency in Excel or Google Sheets
• Good communication and attention to detail
Google Ads and Meta certifications will be an added advantage.
Click on Apply to know more.
