Google Ad Optimization Analyst

Aptita

Website: aptita.com
Job details:
Designation- Google Ad Optimization Analyst| Day Shift

Location- Hyderabad

Qualification- Any Graduate

Experience- 2-4 years

Skillset- Google Ads, Ad Optimization, Good communication, Bid optimization, Campaign optimization

Responsibilities

• Assist in the monitoring and optimization of keywords, bids, account daily and monthly budget caps, impression share, quality score and other important account metrics/ KPIs.
• Manage and maintain updates for large keyword lists.
• Provide creative copy suggestions and graphical ad templates.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to team and management on project development, timelines, and results.
• Work closely with the other team members to meet client goals.
  
  

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