Social Media Coordinator

Goodwill Industries of Northern Illinois

Salary: $45k - $55k
Experience: 1+ yrs
Location: Rockford, Illinois, United States
Job type: Full-time

Required skills

Meta Business Suite
Sprout Social
Hootsuite
Canva
Adobe Creative Suite
Video editing software

About the role

Position Summary:

The Social Media Coordinator supports the execution of Goodwill’s social media strategy by creating engaging, mission-driven content that highlights our retail stores, donation efforts, events, and life-changing programs. This role plays a key part in telling Goodwill’s story by showcasing community impact, sustainability initiatives, and the individuals we serve, while also driving store traffic and encouraging donations.

Competencies & Responsibilities:

Technical Skills

Experience managing social media platforms and scheduling tools such as Meta Business Suite, Sprout Social, or Hootsuite
Proficiency in content creation tools including Canva, Adobe Creative Suite, and basic video editing apps
Ability to capture and edit photo and video content for social media using mobile devices or cameras
Familiarity with social media analytics, reporting tools, and key performance metrics such as engagement, reach, and impressions

Project Management

Strong organizational and time management skills with the ability to manage multiple projects and deadlines
Experience managing content calendars and coordinating campaigns across multiple locations or teams
Ability to collaborate effectively with internal teams to gather content and ensure timely execution
Ability to adapt to changing priorities and manage last-minute requests in a fast-paced environment

Communication & Customer Focus

Strong written and verbal communication skills with the ability to adapt tone across platforms
Ability to engage with customers and respond to comments, messages, and reviews in a timely and professional manner
Experience handling customer inquiries and feedback with empathy and a solutions-focused approach
Strong storytelling skills to communicate brand messaging and mission impact

The responsibilities listed above describe the general nature and level of work being performed and are not intended to be a comprehensive list of all duties. Additional responsibilities may be assigned.

Key Responsibilities

Execute daily social media content across platforms including Facebook, Instagram, LinkedIn, X, TikTok, and YouTube for multiple Goodwill locations
Create, schedule, and publish engaging content that promotes retail, donations, events, job openings, and mission programs
Write compelling, on-brand captions that balance promotion, storytelling, and community engagement
Capture photo and video content in stores and at community events to highlight real-time impact
Monitor and respond to comments, messages, and reviews in a timely, positive, and helpful manner
Support promotion of seasonal campaigns, hiring initiatives, and special events such as job fairs and fundraising events
Execute and maintain the social media content calendar across multiple locations and programs
Collaborate with internal teams to gather stories, testimonials, and program updates
Identify social media trends and recommend creative ideas to increase engagement and reach
Track and report on performance metrics including engagement, reach, and follower growth
Additional responsibilities may be assigned as needed

Sensory and Physical Requirements

Ability to perform all essential job functions. Must be able to use a computer and related technology. Vision required to work within digital platforms and complete assigned tasks.

Work Environment

Work is primarily conducted in Goodwill’s Home Office, with regular local travel to store locations and community events. Schedule is generally daytime hours, with occasional evening or weekend work.

Disclaimer

This job description does not state or imply that these are the only duties to be performed. The employee will be required to follow any other job-related instructions and perform other duties as assigned by their supervisor.

Requirements represent the minimum levels of knowledge, skills, and abilities necessary to perform this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Goodwill Industries of Northern Illinois is an equal opportunity employer. This document does not create an employment contract. Employment is at will.

About Goodwill Industries of Northern Illinois

Provides vocational training funded through thrift retail operations.

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