Paid Search Marketing Specialist

Golden Hippo is an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. They are seeking a Paid Search Marketing Specialist to manage search and shopping campaigns, improve paid search ROI, and enhance the customer journey through data-driven strategies. Responsibilities: Optimize keywords and bid strategies within Google Adwords for multiple products across several verticals Partner with cross functional teams to design, develop and recommend changes based on winning test results - including: Customer Acquisition, Video Editing, IT, and Design. Develop and execute robust conversion rate optimization strategies, utilizing both qualitative and quantitative data to drive continuous improvement. Monitor and analyze performance across all search channels with precision, identifying opportunities for revenue growth and setting benchmarks for success. Optimize the customer journey. Take a holistic view of our sales funnel, optimizing SEO strategies and collaborating on customer journey initiatives to elevate overall performance metrics. Serve as a content expert. Review and provide feedback on new content initiatives, ensuring alignment with campaign objectives and readiness for deployment. Stay ahead of industry trends. Monitor emerging trends and opportunities in search engine marketing, pioneering innovative strategies to achieve strategic goals. Act as a bridge between customer acquisition funnels and search strategy, communicating winning strategies to improve search performance across several verticals. Remain adaptable and proactive in handling unforeseen challenges, embodying the spirit of Golden Hippo's 'test everything, fail fast' culture. Qualification: Strong analytical skills with a knack for deriving actionable insights from data Demonstrated ability to quickly grasp new concepts and technologies. Exceptional attention to detail. Curiosity to try different strategies to find winning results Proven track record of managing multiple projects simultaneously. Excellent communication skills, capable of engaging diverse audiences effectively. Innate drive for success with a self-motivated and goal-oriented mindset. 2-4 years of experience in digital marketing, specializing in search engine marketing Experience driving winning and losing A/B tests High Competency in Excel/Google Sheets Experience in cloud-based CRM solutions a plus (Salesforce, hubspot, etc) Experience with Tableau preferred

Golden Hippo is an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands.