Position Summary
The Goddard School® is a leader in early childhood education, dedicated to providing a nurturing and academically rich environment for young learners. Our Franchise Development Marketing Team supports the growth of the Goddard network by identifying prospective franchisees and providing them with compelling, high-quality user experiences to drive engagement, generate leads, and open more schools.
We are seeking a creative, motivated Marketing Intern to support our Franchise Development Marketing Team. This role is ideal for a student or early-career marketer interested in social media, content creation, digital marketing, and the inner workings of a national franchise system. You’ll work directly with the Franchise Development Content Marketing Manager to help scale our marketing efforts, generate leads, and attract prospective franchisees.
You will gain hands-on experience producing real marketing assets including articles, videos, social media posts, and campaign materials that contribute directly to our franchise growth strategy.
Responsibilities:
Content Creation (40%):
- Assist in writing, editing, and publishing blog posts, articles, and website content for franchise prospects.
- Support the development of short-form and long-form video content (simple video editing, storyboarding, b-roll gathering, interviews).
- Play a role in publishing and optimizing video content for YouTube and our franchising website.
- Prepare content for email campaigns, newsletters, and digital collateral.
Social Media Marketing (30%)
- Create social media posts tailored to franchise development audiences (LinkedIn, Instagram, Facebook, Reddit).
- Draft captions, source visual assets, and help maintain a publishing calendar.
- Assist in monitoring performance and identifying optimization opportunities.
Lead Generation & Campaign Support (20%)
- Assist in building digital advertising assets, landing page content, and nurturing workflows.
- Take part in conducting competitive research and prospect persona research.
- Track campaign metrics and maintain reporting dashboards as needed.
Franchise Development Support (10%)
- Help organize marketing assets, maintain brand consistency, and support special projects related to franchise recruitment.
- Participate in brainstorms to contribute fresh ideas for content, video, messaging, and social engagement.
Experience and Competencies
- Currently pursuing a bachelor’s degree in marketing, communications, business administration, multimedia, digital media, or related field.
- Strong writing and communication skills
- Interest in marketing, social media, or content creation
- Basic familiarity with social media platforms (LinkedIn, Facebook, and Instagram)
- Ability to work independently and manage multiple projects
- Attention to detail and willingness to learn
Preferred (Nice-to-Have)
- Experience with Canva or image/video editing tools
- Understanding of AEO/SEO basics
- Familiarity with HubSpot CMS & CRM software
- Experience creating short-form and long-form video content
What You’ll Gain Through Internship Experience:
- Real-world experience contributing to marketing and business initiatives that directly impact franchise growth
- Portfolio-worthy social posts, video content, and articles
- Exposure to franchise operations, lead generation funnels, and multi-channel marketing systems
- Hands-on experience using HubSpot for content publishing, email marketing, and lead nurturing via marketing automation workflows
- Mentorship from the Franchise Development Marketing and Sales Team