Website:
drdoctor.co.uk
Job details:
About the role
You're a systems thinker first. You look at a sales team and you don't see people who need more leads. You see a machine that needs better intelligence, cleaner data and smarter automation to do what it already does, but faster and with far more confidence.
You've worked in Marketing Operations, Revenue Operations or a hybrid of both. You know the CRM deeply enough to architect it, not just use it. You've built workflows and automations that actually get adopted. And you understand that in a relationship-led, enterprise sales environment (which is exactly what selling into the NHS is), the difference between winning and losing often comes down to who walked into the room better prepared.
You'll report to our Growth Marketing Manager, who'll point you at the problems that matter most. From there, you won't wait to be told how to fix them. You'll form a view, bring a proposal and build it. Day to day you'll work directly with our BDMs, marketers and Customer Success team. They're your users, and the role only works if they trust what you build.
About DrDoctor
We love the NHS and want to help it work better. We radically transform the delivery of health services to make healthcare work for everyone: patients, doctors, administrative teams and taxpayers. Founded in 2012, we're a team of around 120. Our B Corporation certification holds us accountable for what we build, how we build it and the impact that has on people, patients and the health system around us.
What you'll be doing
- Commercial intelligence: enriched stakeholder briefs, exec hire monitoring, board changes and procurement signals, so the team walks into every senior event, dinner or discovery call room-ready. Right now this is manual and inconsistent. You'll make it repeatable and fast.
- Attribution: we run private events and podcasts and exhibit at flagship events. You'll build the attribution layer that tells us with confidence which activities are worth the investment and which we should redirect.
- Signal monitoring: a new CDIO joining a trust, an ICB restructure, a published tender, a policy shift. These often land weeks before the commercial team sees them. You'll monitor for those triggers across our target accounts and get the right nudge to the right person at the right time.
- CRM as a genuine source of truth: you'll own our HubSpot architecture, lifecycle stages, data quality, deduplication and ownership rules, and automate the hygiene so nobody cleans it by hand.
- Sales enablement automation: auto-generated pre-meeting briefs, follow-up workflow triggers, pipeline forecasting and engagement scoring that flags warm accounts to the right BDM before the moment passes.
- Campaign and content signal loops: we're shifting from lead generation to demand generation. You'll connect campaigns, web signals and CRM so a trust reading our content three times in a week doesn't slip through unnoticed.
- Owning the GTM stack: you'll evaluate and integrate what the stack needs (enrichment, intent data, outbound orchestration) and retire anything that isn't earning its licence. Everything you ship comes with documentation and training, so the team can run it without you.
- Marketing operations foundations: UTM taxonomy, campaign naming, lifecycle and MQL definitions, lead routing and the SLAs between Marketing and Sales, plus the marketing automation layer and the web tracking that feeds it (GA4, tag management, conversion tracking).
- Reporting that gets used: dashboards showing Marketing, Sales and leadership what's working across funnel, pipeline and campaign ROI. One version of the truth, kept current without anyone chasing it.
- Compliance designed in from the start: consent capture, preference management, GDPR, PECR and retention built into the enrichment and outbound engines you create, so we move fast without ending up on the wrong side of the rules.
- Test, measure and iterate: you'll generate ideas independently, put them live, measure the impact, keep what works and drop what doesn't. Anything AI-generated that reaches a client gets accuracy-checked before it scales.
What success looks like
- 30 days: you've mapped the current GTM stack and identified the three biggest gaps in our commercial intelligence and attribution. You've built your first relationships with Sales, Marketing and CS, and you have a point of view on what to fix first.
- 60 days: at least one meaningful improvement is live and being used, whether that's a stakeholder brief workflow, a signal-monitoring process, a cleaned CRM segment or a campaign attribution model. The commercial team has noticed.
- 90 days: the team is walking into events and meetings better prepared than before you arrived, with the research done for them. Attribution is cleaner. You've automated 5 routine manual tasks that were eating the team's time (we'll agree the exact target together). You have a backlog of improvements you're driving, not waiting on.
What we're looking for
Must-haves:
- 5 to 7 years in Marketing Operations, Revenue Operations or a GTM systems role, ideally in B2B SaaS, health tech or a complex, relationship-led sales environment
- You think in systems before you think in tools. You can map a commercial process, identify where it breaks and design a fix, not just implement one you've been handed
- AI-native: you build automated and AI workflows as a matter of course. We're an AI-first company and Anthropic is our AI of choice, so direct experience with Claude, and tools like n8n or MCP-based integrations, is a strong advantage
- Strong HubSpot experience: workflows, lifecycle stages, reporting, data architecture. You've made a CRM actually useful, not just populated
- Comfortable with APIs, webhooks and cross-platform integrations. You can write SQL to pull and check your own data, and script in Python or JavaScript when a workflow tool won't cut it. Using AI to write them is fine, that's how we work. You don't need to be a developer, but you can't be afraid of the plumbing
- Experience building automations that get adopted. You understand change management is half the job
- Self-directed and commercially curious: you'll build relationships with Sales, Marketing and CS and earn the trust to shape how they work
- B2 English minimum, C1 or higher preferred
Nice-to-haves:
- Familiarity with intent data platforms, enrichment tools (Clay or similar) or warm outbound orchestration
- Exposure to NHS, public sector or regulated-industry GTM. Understanding how NHS procurement cycles and stakeholder maps work is a genuine edge
- Experience with call intelligence or revenue intelligence tools (Gong, Chorus or equivalent)
- Comfortable with meeting recording and transcription tools as part of a modern GTM stack
- Background in demand generation or ABM programmes
Working pattern
This is a hybrid role with our India team and requires regular overlap with UK working hours, since your manager and most stakeholders are UK based. If you're working from the office, you'll work 10am to 7pm along with the rest of the office-based team. If you're not in the office, you'll work UK hours. This is non-negotiable for us, so please be sure you can commit to it before applying.
Why this role matters
Selling into the NHS is relationship-led and long-cycle. We can't brute-force it with volume, and we don't want to scale demand by adding headcount. This role is how we grow instead: better intelligence, cleaner data, faster follow-up. You'll see the effect of your work in pipeline quality and in how prepared the team is when they walk into a room.
Our process
If this looks right for you, please apply. If it's a match, we'll set up an initial call to find out more about you and your experience, then you'll meet more of the team across a few stages, including a technical or competency interview or task and a culture add interview. We're recruiting heavily at the moment, so please be patient with us. We usually respond within two weeks.
Thinking of applying?
We know from research and experience that candidates may not apply if they don't think they meet 100% of our requirements. If you don't tick all the boxes but feel you would be a good fit, we would still love to hear from you. We're committed to creating a diverse and inclusive culture, and we're happy to make reasonable adjustments at any stage of the hiring process and in the role.
You can find our perks and benefits here: https://app.notion.com/p/drdoctor/Perks-Benefits-b5324897a11247f588bddc17236ffbec
DrDoctor does not discriminate on the basis of race, sex, colour, religion, age, national origin, marital status, disability, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
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