Product Marketing Manager WNBA

The Product Marketing Manager WNBA will be responsible for developing and executing strategies to drive growth for the WNBA's key products and initiatives. This will involve working closely with the WNBA's product, digital, media, and marketing teams to ensure impactful campaigns, content, and activations that amplify the WNBA brand and drive fan engagement. Key responsibilities include: 1) Developing and executing strategic marketing plans to drive growth and engagement for WNBA products, content, and initiatives. 2) Serving as a subject matter expert on WNBA products and key initiatives, and helping to define the target audience and positioning. 3) Creating compelling content and assets to support WNBA marketing campaigns and digital/social activations. 4) Analyzing data and insights to identify opportunities and measure campaign performance. 5) Collaborating cross-functionally with various WNBA teams to align on priorities and execute marketing plans. 6) Staying up to date on industry trends and best practices to inform WNBA marketing strategies.