Manager - Brand Marketing

About the job About The Role Cleartrip is seeking a dynamic and creative Brand Manager to spearhead our social media and content strategy, including YouTube and Instagram content creation, as well as collaboration with other brands to create buzz for the Cleartrip brand. As the Brand Manager, you will be responsible for crafting compelling narratives, engaging content, and innovative campaigns to elevate Cleartrip's brand presence across various digital platforms and drive strategic partnerships. About Our Team Join a dynamic and innovative team at Cleartrip that has consistently delivered award-winning campaigns since the brand relaunch. As part of our team, you'll collaborate with passionate professionals who are dedicated to redefining travel experiences and shaping the future of the industry. Key Highlights Award-Winning Campaigns: Our team has a track record of success, with multiple award-winning campaigns recognized for creativity, innovation, and impact in the travel sector. Creative Excellence: We pride ourselves on pushing the boundaries of creativity and storytelling, creating captivating content that resonates with audiences and drives results. Cross-Functional Collaboration: Collaboration is at the heart of everything we do. You'll work closely with talented individuals from marketing, design, product, and other teams to bring our vision to life and achieve our goals. Innovation and Experimentation: We're constantly exploring new ideas, technologies, and strategies to stay ahead of the curve and deliver cutting-edge campaigns that captivate our audience and drive business growth. Results-Driven Culture: Our team is focused on achieving tangible results and making a meaningful impact. From increasing brand awareness to driving customer engagement and loyalty, we're committed to delivering measurable outcomes that drive success for Cleartrip. Continuous Learning and Growth: We believe in investing in our team members' growth and development. You'll have access to learning opportunities, mentorship, and resources to help you excel in your role and advance your career. Join Our Team If you're passionate about travel, creative storytelling, and driving impactful campaigns, we'd love to have you on board! Join our award-winning team at Cleartrip and be part of a journey to redefine travel experiences for millions of users worldwide. Key Responsibilities Develop and implement a comprehensive social media strategy to increase brand awareness, drive engagement, and foster community growth across platforms including YouTube and Instagram. Create high-quality, original content for Cleartrip's YouTube channel and Instagram profile, ranging from travel guides and destination highlights to travel tips, vlogs, behind-the-scenes footage, and visually appealing Instagram posts. Collaborate cross-functionally with marketing, design, and product teams to ensure brand consistency and alignment with business objectives across all content formats. Manage Cleartrip's YouTube and Instagram content calendars, planning, scripting, and producing videos and posts to maintain a consistent and impactful presence on the platforms. Monitor YouTube and Instagram analytics, track performance metrics, and leverage insights to optimize content strategy, improve engagement, and drive channel growth. Cultivate relationships with travel influencers, content creators, and brand ambassadors to collaborate on YouTube and Instagram collaborations, amplify Cleartrip's message, and reach new audiences. Identify strategic brand partnerships and collaborations with other travel-related and lifestyle brands to create buzz for the Cleartrip brand, increase visibility, and drive customer acquisition. Negotiate and execute brand collaborations, co-branded content campaigns, and joint promotional initiatives to maximize brand exposure and generate buzz in the travel industry. Stay updated on YouTube and Instagram trends, algorithm updates, and best practices for content creation and collaboration to continuously innovate and enhance Cleartrip's presence on the platforms.

Gitam Legends