Technical Content Writer | GML

 Key Responsibilities: 

Sales Collateral Development:

• Create and maintain a suite of high-quality sales materials such as case studies, white papers, portfolios, and corporate presentations.
• Tailor content to align with specific client needs, industry trends, and competitive positioning.
• Collaborate with subject matter experts to gather and incorporate technical information into sales materials.

Proposal Management:

• Lead the creation of compelling and tailored proposal documents in response to RFPs, RFIs, and other client inquiries.
• Work closely with sales, marketing, and technical teams to ensure proposals accurately reflect the company's offerings and capabilities.
• Develop standardized templates for proposals and presentations to streamline the process while allowing for customization as needed.

Content Strategy & Development:

• Develop a content strategy to support business development efforts, ensuring all materials are up-to-date and reflect the latest product and service offerings.
• Ensure consistency of messaging, tone, and branding across all sales materials.

Client Engagement Support:

• Assist the sales team during client meetings and presentations by providing materials and expertise.
• Participate in client discussions to understand their needs and translate them into tailored solutions.

Market & Competitor Research:

• Conduct research on industry trends, market needs, and competitor offerings to inform the development of persuasive and differentiated sales materials.
• Provide insights and recommendations based on research to help position the company more effectively in the market.

Training & Enablement:

• Train the sales team on how to effectively use sales collaterals and proposal documents.
• Continuously gather feedback from sales teams to improve materials and ensure they meet the needs of the field

Education: 

• Bachelor’s degree in Engineering.. A master’s degree in Business, Marketing, Communications, or a related field is a plus.

Experience: 

• Minimum of 3 years of experience in a presales, sales enablement, or similar role with a focus on developing sales materials and proposals.
• Proven experience in creating high-impact sales collaterals and proposal documents.
• Experience working in IT Industry is preferred.

Skills:

• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite, especially PowerPoint and Word.
• Familiarity with proposal management tools and content management systems.
• Strong attention to detail and a creative mindset.
• Ability to work collaboratively in a team environment and independently when required.