Digital Marketing Strategist

As a Digital Marketing Strategist at Geonetric, you'll optimize and maintain ongoing campaigns, analyze each advertising channel, and determine targeting and campaign controls to achieve optimal results. You will also collect, analyze, and interpret data from Google Analytics 4 to identify user behavior patterns, track website performance, and provide insights to drive digital marketing strategies. Having a strong understanding of PPC, display, and social media will be essential as well as comfortability with a demand-side platform like Basis. Essential Duties and Responsibilities While Geonetric employees might get to work on just about anything, this position primarily: Completes standard, moderately difficult work independently. Requires guidance and oversight to complete complex work, solve unexpected issues, and make decisions. Manages established processes, identifies problems, and solves them with assistance. Consistently lives our core values: Own It, Bring It, Push It, Say It, Unite. Work on all paid media, including paid social, paid search, streaming audio, online video, display for prospecting and retargeting campaigns, and programmatic media buying. Collaborate with team members to develop holistic media strategies for clients, leveraging a variety of digital media platforms, and implement changes. Manage day-to-day set-up, execution, ongoing campaigns, and reports for clients. Drive accurate performance reporting through campaign tracking and tag setup. Assist with campaign data analysis and set up campaign configuration. Set up and develop reports and create engaging client presentations. Manage landing pages by developing ad copy and creative and performing A/B testing. Assess and refine GA4 setups across all properties to align with best practices, ensuring accurate data collection and reporting. Develop personalized measurement plans to support the analytic needs of various clients, providing insights that drive SEO, Paid Ads, and content strategy decisions. Work with the digital marketing and agency services teams to design and manage tagging specifications, enabling precise tracking of campaigns and user behaviors. Drive accurate performance reporting through campaign tracking and tag setup.