Valarr.io
Website:
valarr.io
Job details:
Role Summary
We're looking for a General Trade Manager to own and grow our General Trade (GT) distribution network across India. You'll build and manage distributor and retailer relationships on the ground, while staying closely aligned with Modern Trade (MT) dynamics to keep pricing and channel strategy coherent across the business.
Key Responsibilities
Identify, onboard and manage distributors / super-stockists across target geographies, starting with South India and scaling pan-India.
Build and maintain retailer connects across kids' stores, stationery outlets, gift shops and school-adjacent retail.
Drive primary and secondary sales targets through the distributor network.
Manage credit terms, scheme rollouts and RIS (retailer incentive schemes).
Ensure strong retail execution — visibility, shelf placement and POSM deployment.
Track competitor activity and pricing on the ground, maintaining GT pricing discipline and avoiding channel conflict with MOP on MT / e-commerce.
Coordinate with the Unicommerce / OMS team on order fulfilment and stock allocation to distributors.
Feed market insights back to the category team on regional demand patterns to inform S-curve category rollout decisions.
Liaise with MT / quick-commerce teams to keep pricing and schemes consistent across channels.
What We're Looking For
3–5 years of experience in General Trade / distribution sales, ideally in FMCG, toys, stationery or kids' products.
A strong, existing network of distributors and retailers in relevant or adjacent categories.
Working knowledge of MT channel dynamics, so GT and MT strategies stay complementary rather than cannibalising each other.
Comfort with extensive field travel and hands-on, ground-level market work.
Basic fluency in GMV, contribution margin and scheme ROI.
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