MM Mithaiwala
Website:
mmmithaiwala.in
Job details:
About the RoleMM Mithaiwala is looking for a strategic and execution-driven General Manager – Sales & Marketing to lead revenue growth across retail, B2B, and distribution channels. This role requires ownership of sales strategy, brand positioning, marketing initiatives, and expansion opportunities.
Key Responsibilities1. Sales Strategy & Revenue Growth- Develop and execute comprehensive sales strategies to drive revenue
- Own targets across retail (B2C), B2B, and B2D channels
- Identify new business opportunities including corporate gifting, bulk orders, and partnerships
- Drive seasonal campaigns (festivals, weddings, events)
2. Marketing & Brand Building- Plan and execute marketing campaigns (online + offline)
- Strengthen brand positioning of MM Mithaiwala in the premium mithai segment
- Oversee digital marketing (social media, performance ads, SEO, aggregators like Swiggy/Zomato)
- Manage in-store branding, promotions, and customer engagement initiatives
3. Channel Development- Expand distribution network (B2D – distributors, retailers)
- Build and manage relationships with corporate clients and institutional buyers
- Explore new sales channels (e-commerce, marketplaces, exports if applicable)
4. Team Leadership- Lead and manage sales and marketing teams
- Set KPIs, monitor performance, and drive accountability
- Coordinate with operations, production, and HR for smooth execution
5. Customer Acquisition & Retention- Develop strategies to increase footfall and repeat customers
- Implement loyalty programs, CRM systems, and customer engagement initiatives
- Analyze customer data and feedback to improve offerings
6. Pricing & Product Strategy- Work with management to define pricing strategies and product mix
- Identify high-margin products and optimize offerings
- Launch new products based on market trends and demand
7. Data, Reporting & Analytics- Track sales performance, campaign ROI, and channel effectiveness
- Prepare reports and insights for management
- Use data to continuously refine strategies
Key Requirements- Strong experience in sales & marketing leadership (F&B, retail, FMCG preferred)
- Proven track record of driving revenue growth
- Experience in handling multiple channels (B2C, B2B, B2D)
- Strong understanding of digital marketing and brand building
- Excellent leadership, negotiation, and communication skills
- Strategic thinker with a hands-on execution approach
What We’re Looking For- A growth-focused leader who can take complete ownership of sales and marketing, scale revenue, build a strong brand presence, and unlock new business opportunities for MM Mithaiwala.
Click on Apply to know more.