General Manager - Sales and Marketing

Sahar Life Sciences

Location: Mumbai, Maharashtra, India
Job type: Full-time

About the role

Website: saharlife.in
Job details:

Develop and implement annual and long-term sales strategies to achieve revenue and market share targets.
Lead the ethical pharmaceutical business operations, ensuring strong prescription generation and doctor engagement.
Build and scale a structured field force (MRs, ABMs, RBMs) with clear productivity benchmarks.
Drive secondary sales growth through effective territory planning and execution.
Design and execute marketing strategies, including brand positioning, campaign planning, and promotional inputs.
Plan and execute new product launches, including pre-launch strategy, doctor activation, and post-launch tracking.
Establish and strengthen relationships with doctors, KOLs, and healthcare institutions.
Monitor field activities such as doctor calls, coverage, conversion ratios, and reporting systems.
Analyze market trends, competitor activities, and prescription data to refine strategies.
Ensure strict adherence to ethical promotion practices and regulatory guidelines.
Collaborate with internal teams (marketing, supply chain, finance) to ensure seamless execution and availability of products.
Develop and manage sales budgets, marketing spends, and ROI tracking.
Implement training and development programs for the sales team to enhance productivity and capability.
Establish performance management systems, including KPIs, reviews, and corrective action plans.
Drive geographical expansion, starting from Maharashtra to PAN India.
Create and maintain sales reporting systems, dashboards, and MIS for leadership visibility.
Identify and onboard distributors/stockists and ensure efficient channel management.
Lead from the front with field visits, joint calls, and on-ground execution oversight.

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