Lokmat Media Pvt. Ltd
Website:
lokmat.net
Job details:
Purpose of the Role
This is a high-impact role responsible for significantly increasing the volume and visual quality of content across four accounts in two languages over a 12-month period.
The role will use AI to create content that cannot always be shot traditionally — including historical recreations, mythological sequences, generative b-roll and restored archival material.
You will be the volume multiplier and visual differentiator for the team, while also carrying a high level of editorial and ethical responsibility. This role requires strong creative judgement, production skills and responsible use of AI — not just tool proficiency.
Key Responsibilities
- Produce AI-assisted and AI-generated video content, including generative b-roll, historical and mythological recreations, image-to-video sequences, and restoration/upscaling of archival devotional and historical material.
- Build repeatable AI-generation pipelines that deliver consistency across content — including characters, visual style, colour grade and overall look — so the output works as a system rather than a series of one-off prompts.
- Scale the team's content output without compromising quality. All AI-generated content must meet the same production and export standards as traditionally filmed content.
- Handle AI voice and audio production wherever appropriate, ensuring the pronunciation of every Sanskrit term is verified by a qualified person before publication.
- Own AI disclosure and ethical publishing practices. AI-generated deity imagery must never be presented as traditional or authentic. AI usage must be clearly disclosed wherever applicable.
- Stay updated on evolving AI tools and technologies, evaluating new platforms and workflows and introducing tools that genuinely improve the production pipeline rather than simply following trends.
- Collaborate closely with the Video Editor to ensure AI-generated and traditionally filmed footage work together seamlessly within one consistent visual language.
What We Need
- 2+ years of hands-on production experience using generative video and image tools such as Runway, Kling, Veo, Sora, Midjourney, Stable Diffusion or their successors.
- A portfolio of finished and published work demonstrating practical application of generative AI — not just experiments or test generations.
- Strong video editing skills, with professional-level proficiency in Adobe Premiere Pro or DaVinci Resolve.
- Demonstrated ability to maintain visual consistency across a series, including character consistency, style consistency and grade consistency.
- Strong judgement around religious, cultural and editorial sensitivity, with the ability to recognise when something requires escalation before publication.
- Clear understanding of content rights and usage restrictions, including:
- No scraped footage
- No unauthorised use of other creators' material
- No unlicensed music
- No use of a real person's likeness without appropriate rights
Good to Have
- Experience creating mythological, historical or documentary-style recreations.
- Hands-on experience with ComfyUI workflows, LoRA training or custom model fine-tuning.
- Background in 3D, compositing or visual effects.
- Prior experience working at a media house or professional publishing environment, where editorial, legal and ethical standards for publishable content are significantly higher than those of personal/social media channels.
What Success Looks Like
- Higher content output without compromising quality.
- Consistent visual identity across all four accounts and two languages.
- AI-generated and filmed footage that feels like part of the same production ecosystem.
- Faster, repeatable and scalable AI production workflows.
- Zero avoidable issues around AI disclosure, copyright, religious sensitivity or misleading representation.
Interested candidates can apply or share their CVs at reshma.acharya@lokmat.com.
Please mention your current CTC in the email and share relevant work samples/portfolio links aligned with the role.
Only relevant profiles will be contacted
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