GTM Lead

A fast-growing, venture-backed technology startup using proprietary AI for advanced research and analysis is seeking its first Go-To-Market (GTM) Manager. The company serves enterprise clients across various sectors. About the Role This is a high-impact, individual contributor role for the first GTM hire, focused on driving pipeline growth and building awareness for the company's innovative platform. There is a clear path for this role to transition into a Marketing Director position, leading a team. Key Responsibilities Lead the creation and execution of the Account-Based Marketing (ABM) strategy, focusing on high-value accounts and enterprise clients through multichannel campaigns. Plan and execute B2B events and sponsorships to engage target audiences and position the company as a thought leader. Develop tailored content (emails, web pages, datasheets, presentations, whitepapers, case studies, etc.) for different stages of the buyer's journey and engage on platforms like LinkedIn. Serve as the primary copywriting expert for digital assets, applying investment research expertise and SEO principles. Manage end-to-end product marketing launches, direct agency partners, and optimize paid acquisition and SEO strategies for lead generation. Establish and track KPIs for ABM campaign performance, reporting on metrics like account engagement, pipeline velocity, and revenue impact.

A fast-growing, venture-backed technology startup using proprietary AI for advanced research and analysis is seeking its first Go-To-Market (GTM) Manager. The company serves enterprise clients across various sectors.