Experience Required : 7+ years.
Key Responsibilities
- Develop and maintain email templates using HTML and AMPscript.
- Build dynamic and personalized email content with AMPscript and SSJS for enhanced user engagement.
- Utilize Journey Builder, Automation Studio, and Einstein features to create and optimize customer journeys and automation workflows.
- Implement segmentation strategies and use SQL queries to ensure targeted and relevant content delivery.
- Build and manage Data Extensions and conduct advanced data handling with SQL.
- Analyze campaign performance within Analytics Builder and interpret insights to guide optimization efforts.
- Develop and manage Cloud Pages for landing pages, surveys, forms, and other web integrations using AMPscript, SSJS, and HTML/CSS.
- Perform thorough QA and UAT on emails, journeys, and automations, verifying rendering across platforms and validating accuracy.
Qualifications
- Strong expertise in AMPscript, SQL, and SSJS.
- Proficient in HTML, CSS, and email coding best practices, ensuring responsive design for multiple devices.
- Hands-on experience with Journey Builder, Automation Studio, Email Studio, and Analytics Builder.
- Experience with web service integration (REST/SOAP) would be beneficial.
(ref:hirist.tech)
