Website:
indra.co.in
Job details:
Company Description
Indra Shakti Ventures is a vibrant house of new-age food and beverage (F&B) brands that cater to the evolving needs of the conscious Indian consumer. Our portfolio is driven by cultural intelligence, modern innovation, and a commitment to sustainability, creating brands that are both distinctly Indian and globally relevant. From Swah, which reintroduces heritage Indian grains to international kitchens, to Hadō, a modern beverage promoting balanced living, our products address diverse consumer needs with purpose. As a rapidly growing company, we not only build exceptional products but also foster dynamic teams and partnerships. If you are passionate about shaping the future of F&B, we are eager to collaborate with driven individuals like you.
Job Summary:
Aatmik Plate Foods LLP is building SWAH Kitchen — a premium culinary and content platform aimed at changing the perception of rice from a “carb-heavy staple” to a nutrient-rich, heritage ingredient.
This internship is designed as a deep culinary R&D engagement, where the candidate will work on India’s finest and rarest rice varieties and help build a new-age, premium rice narrative.
The role focuses on culinary development and knowledge creation, with full support from the marketing team for video production and content execution.
Key Responsibilities
1. Culinary R&D (Primary Focus)
- Develop 6 flagship recipes for each varieties
- Ingredient-led (rice as the hero)
- Premium in positioning and plating
- Nutritionally relevant
2. Rice Intelligence & Documentation
For each of the recepies
- Cooking parameters:
- Water ratio
- Cooking time
- Sensory profile:
- Texture, aroma, grain behaviour
- Ideal applications:
- Best suited recipes
- Nutritional and functional positioning
3. Recipe Adaptation System
- Adapt the 6 master recipes across all rice varieties
- Create clear variation notes per rice type
- Ensure consistency and repeatability
4. Content Collaboration (Supported by Marketing)
- Provide:
- Recipe logic and culinary narratives
- Inputs for scripts and storytelling
- Participate in tastings / optional on-camera presence
Note:
All shooting, editing, and production will be supported by the marketing team.
5. Heritage & Farmer Story Integration
- Build narratives around:
- Origin of rice varieties
- Farming practices
- Nutritional superiority
- Embed gratitude-to-farmers storytelling into recipes
Expected Deliverables
1. SWAH Gastronomy Guide (Primary Output)
- Detailed cooking and sensory documentation
- 3 Indian /3 International varieties of rice recipes for 21 varieties (Overlap ok)
Recommendation of nutritionist parameters
Who Should Apply
- Culinary students / trained chefs / serious food practitioners
- Strong interest in:
- Indian food heritage
- Ingredient-led cooking
- Nutrition and functional foods
What You’ll Gain
- Build a published culinary portfolio
- Work on a premium, high-quality food brand
- Exposure to:
- Culinary R&D
- Food storytelling
- Content strategy
- Opportunity to be featured in SWAH Kitchen
Selection Process
- Application + statement of interest
- Assignment:
- 1 rice-based recipe concept (with reasoning + positioning one of the 21 from SWAH.co.in)
- Final interaction
Compensation
- Paid Internship (monthly stipend)
Positioning Statement
This is not a traditional kitchen internship.
It is a culinary thinking, research, and creation role aimed at redefining how people understand rice.
Click on Apply to know more.