SEO specialist

An SEO specialist spearheads the process of improving the ranking of a website on a search engine. Being a search engine optimisation specialist involves dealing with website optimisation for ranking through research, analysis, and testing. With gaining increased website traffic and brand awareness as cornerstones, an SEO specialist works to augment the search engine experience. In order to increase search engine ranking on the major search engines and improve site traffic, an SEO specialist’s day-to-day work mostly involves link building, keyword planning and content strategy.