Data Analyst

Developed and maintained weekly performance reports using Excel, enabling consistent insights delivery to clients across verticals. Managed client-facing tickets related to dashboard issues, data discrepancies, and reporting requests, ensuring timely updates and issue resolution to support data transparency for internal and external stakeholders. Collaborated cross-functionally with Social, Development, and Project Management teams in an Agile environment using Jira, contributing to faster issue resolution and seamless dashboard rollouts. Designed custom dimensions in Funnel that reduced manual reporting effort by ~30%, improving delivery speed for media teams. Queried large datasets using SQL to extract, filter, and transform campaign performance data from custom sources; renamed and reformatted columns to ensure compatibility with dashboarding tools like DASH (in-house) and Looker. Built automated data pipelines in Funnel, applying custom transformation rules and mapping logic across platforms like CM360 and DV360; validated data flows via Funnel's Table View before pushing final outputs via Snowflake to our Dashboard.