Social Media Specialist-[Maternity Leave Cover]

Gabb

Salary: $50k - $60k
Experience: 2+ yrs
Location: Lehi, Utah, United States
Job type: Full-time

Required skills

Meta Business Suite
TikTok Analytics
Google Analytics
Sprout Social
Later
Hootsuite

About the role

Gabb gives families a better choice for their kids’ first technology. Our product portfolio spans purpose-built hardware — Gabb Phone, Gabb Phone Plus, Gabb Phone 3 Pro, and Gabb Watch — alongside digital services including Gabb Music and Music+. Everything we build is designed to let families introduce technology in steps, giving kids connection without the harms of a fully open smartphone. We’re a fast-growing, mission-driven company headquartered in Lehi, Utah, with a team that genuinely loves what we do and why we do it.

ABOUT THE ROLE

Gabb is looking for a Social Media Specialist who can do more than post content on a schedule. We need someone who will assess what’s working, build the systems and workflows that don’t exist yet, and turn our social channels into a genuine growth engine. The audience is parents — specifically parents navigating when and how to give their kids technology. The stakes are real, the community is engaged, and the opportunity to build something meaningful is wide open.

You will own creative planning, content development, and execution across all of Gabb’s social media platforms. You will also own measurement — defining what success looks like, tracking it rigorously, and using what you learn to sharpen the strategy over time. This is a builder role. Our social presence has momentum and room to grow. The right person will bring fresh eyes, a strong creative instinct, and the discipline to match that instinct with data.

This role reports to the VP of Growth and works cross-functionally with content, brand, product marketing, and community teams.

What You'll Do

SOCIAL MEDIA STRATEGY & PROGRAM OWNERSHIP

Audit and evolve Gabb’s social media strategy — assess current platform performance, content mix, posting cadence, and audience engagement, then define a roadmap with measurable targets for reach, engagement rate, follower growth, and conversion
Develop and maintain a content calendar that maps to Gabb’s marketing priorities, product launches, seasonal campaigns, and evergreen brand themes
Define and track KPIs across platforms: impressions, engagement rate, click-through rate, follower growth, share of voice, and attributed conversions from social
Build repeatable processes and workflows for content ideation, production, review, and publishing — the infrastructure behind consistency

CONTENT CREATION & EXECUTION

Produce engaging, platform-native content — text, images, short-form video, stories, and reels — across Instagram, Facebook, TikTok, YouTube, Pinterest, and emerging platforms relevant to Gabb’s audience
Write compelling copy that speaks directly to parents: clear, warm, mission-aligned, and specific to the moment in the parenting journey where Gabb matters most
Adapt content format and tone to each platform’s culture and algorithm preferences while maintaining a consistent brand voice
Partner with designers, videographers, and external creators to produce high-quality assets when content requires capabilities beyond in-house execution

COMMUNITY ENGAGEMENT & AUDIENCE GROWTH

Actively monitor and engage with the Gabb community across all platforms — respond to comments, answer direct messages, and participate in conversations that strengthen the brand’s relationship with families
Identify and cultivate relationships with parent influencers, family-focused creators, and brand advocates who align with Gabb’s mission
Develop strategies to grow Gabb’s social following organically, prioritizing engagement quality over vanity metrics

ANALYTICS, REPORTING & OPTIMIZATION

Track, measure, and analyze performance across all social channels using native analytics, third-party tools, and attribution models tied to business outcomes
Deliver regular performance reports to marketing leadership — not just what happened, but what it means and what to do next
Run experiments: A/B test creative formats, posting times, copy approaches, and audience targeting to continuously improve performance
Stay current on platform algorithm changes, emerging formats, and social media trends — translate insights into actionable recommendations

CROSS-FUNCTIONAL PARTNERSHIP

Collaborate with content, brand, and product marketing teams to ensure social media amplifies broader marketing campaigns and product launches
Support paid social efforts with organic creative intelligence — share what’s resonating organically to inform paid targeting and ad creative
Work with customer support and community teams to identify recurring themes, sentiment shifts, and content opportunities surfaced through social conversations

What We're Looking For

EXPERIENCE & SKILLS

2–4 years of hands-on social media management experience for a brand — not just personal accounts; demonstrated ownership of a brand’s social presence across multiple platforms
Proven ability to create platform-native content that drives engagement: strong copywriting, visual sensibility, and comfort with short-form video production
Fluency in social media management and analytics tools: Meta Business Suite, TikTok Analytics, Google Analytics, and scheduling platforms such as Sprout Social, Later, or Hootsuite
Experience building content calendars, defining KPIs, and reporting on performance with a data-informed mindset — not just posting and hoping
Strong written communication skills with the ability to write in a brand voice that is warm, clear, and parent-focused
Bachelor’s degree in marketing, communications, or a related field — or equivalent professional experience

WHO YOU ARE

A builder — you see gaps in process and coverage as opportunities, not obstacles, and you create structure where none exists
Creatively resourceful — you can produce high-quality content with lean resources and know when to bring in additional support
Data-informed — every content decision you make connects to a measurable outcome, and you adjust based on what the numbers tell you
Adaptable and fast-moving — you thrive in environments where priorities shift, platforms evolve, and the playbook is yours to write
Genuinely interested in Gabb’s mission — you care about the role technology plays in kids’ lives and want to be part of a company doing something about it
A strong collaborator who communicates clearly across teams and brings social intelligence to the broader marketing conversation

WHY YOU’LL LOVE IT HERE

Mission-driven company protecting kids and making a real difference for families
Competitive compensation commensurate with experience
Generous insurance coverage (up to 100% of premiums based on tenure)
401(k) with employer match
Unlimited PTO and flexible scheduling where the role allows
Stock options
Pet insurance
An energetic, collaborative culture — and the best coworkers around

About Gabb

Kid-safe mobile devices and wireless service for families

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